Her research interests are in the area of consumer and managerial information processing and decision making. She investigates judgment formation based on communications such as advertising, promotions, and research reports. Her research has been published in the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Retailing, and Marketing Letters. Additionally she has presented her research at numerous national and international conferences.  She has won a number of awards for her research including the M. Wayne DeLozier Best Conference Paper Award, AMS 2008, the Stanley C. Hollander Best Retailing Paer, AMS 2008, Best Paper Consumer Behavior Track Paper, Winter AMA 2009, and the Babson College Faculty Scholarship Award 2008.  She also co-chaired the 2006 Summer AMA Consumer Behavior Track.

Professor Roggeveen’s publications include:

Biswas, Dipayan, Dhruv Grewal and Anne L. Roggeveen (forthcoming), "How the Order of SAmpled Experiential Goods Affects Choice," Journal of Marketing Research.

Verhoef, Peter, Katherine Lemon, A. Parasuraman, Anne L. Roggeveen, Leonard Schlesinger, and Michael Tsiros (2009), "Customer Experience:  Determinants, Dynamics and Management Strategies," Journal of Retailing.

Grewal, Dhruv, Anne L. Roggeveen, and Michael Tsiros (2008), "The Effect of Compensation on Repurchase Intentions in Service Recovery," Journal of Retailing, 84 (4), 424-434.

Bharadwaj, Neeraj and Anne L. Roggeveen (2008), "The Impact of Offshored and Outsourced Call Service Centers on Customer Appraisals," Marketing Letters, 19 (1), 13-23.

Roggeveen, Anne L., Neeraj Bharadwaj, and Wayne D. Hoyer (2007), "How Call Center Location Impacts Expectations of Service from Reputable versus. Lesser Known Firms," Journal of Retailing, 83 (4), 403-410.

Johar, Gita V. and Anne L. Roggeveen (2007), "Changing False Beliefs from Repeated Advertising:  The Role of Claim-Refutation Alignment," Journal of Consumer Psychology, 17 (2), 118-127.

Eselami, Hooman, Dhruv Grewal, and Anne L. Roggeveen (2007),"The Negative Effect of Policy Restrictions on Consumers' Post-purchase Reactions to Price-Matching Guarantees," Journal of the Academy of Marketing Science, 35 (June) 208-219.

Roggeveen, Anne L., Dhruv Grewal, and Jerry Gotlieb (2006), “Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?” Journal of Consumer Research, 33 (June), 115-122.

Roggeveen, Anne L. and Gita V. Johar (2004), “Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range,” Journal of Marketing Research, 41 (February), 19-30.