Craig   Bida  

Senior Fellow in Social Innovation

 
 
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Craig is an independent branding and sustainability/social impact strategist with +20 years of multi-sector experience. He has served as strategic advisor to a wide range of corporate and nonprofit clients including Disney, FedEx, Hilton, Keds, Sperry, Kenneth Cole, Lindt, Green Mountain Coffee Roasters, Northwestern Mutual, Purina, Charter, Time Warner Cable, the Hartford, the National Park Service, OneSight, the Sierra Club, the Nature Conservancy, American Heart Association, American Cancer Society, the USO, Massachusetts General Hospital, Farm Aid, Peace First, College Summit, Hunt Alternatives, the Boston Museum of Science, Boston Public Schools, The BASE, Massachusetts Institute of Technology, and Babson College.

From 2010-2014, Craig was the Executive Vice President of CSR/Social Impact at Cone Communications, an award-winning Public Relations and Marketing agency. At Cone, Craig led development and execution of corporate citizenship and CSR programs designed to drive positive business, organizational and societal outcomes.

Earlier in his career, Craig worked for +11 years in marketing at Procter & Gamble, where he led marketing strategies across the company's portfolio of leading brands. He also worked for +4 years for the NYC Department of Housing Preservation and Development, where he led complex, multi-agency housing, economic redevelopment and urban renewal initiatives. 

Craig received a B.A. and M.B.A from Yale University, as well as an M.A. from the University of Vermont, where he was a graduate teaching fellow.