News and Events
Professor Anne Roggeveen has been awarded the Charles Clarke Reynolds Chair.
Professor Ken Matsuno was promoted to Full Professor, effective September 2016, in the Marketing Division and is on leave
of absence from Babson campus to be at ESADE Business School, Barcelona, Spain.
New Marketing Faculty Members
The Marketing Division welcomes Krista Hill in the Fall of 2016.
Professor Lauren Beitelspacher:
2016 Best 40 Under 40 Professors.
Professor Vicky Crittenden:
Grant, Direct Selling Education Foundation, “Direct Selling
in Emerging and Frontier Markets: An Understanding of Women Entrepreneurs and
Social Media/Digital Marketing,” ($15,000), Co-Principal Investigator, 2016
Fellow, IC² Institute, University of Texas Austin, 2015
Professor Dhruv Grewal:
2015 Louis W. Stern Award, American Marketing Association IO
Sig. (for an article published 3 to 8 years ago, based on four criteria:
contribution to theory and practice, originality, technical competence, and
impact on the field of channels of distribution).
Ranked 6th in the marketing field in terms of publications
in the premier AMA marketing journals (JM and JMR) during the 2010-2014 periods
(Results of Study posted on DocSig website, 2015).
Ranked 19th in the marketing field in terms of publications
in the top-four marketing journals (JM, JMR, JCR and MS) during the 2010-2014
periods (Results of Study posted on DocSig website, 2015).
Faculty Fellow, 2015 AMA Sheth Foundation Doctoral
Consortium, London School of Business
Faculty Mentor, Brands and Brand Relationships 2015
Accelerator, Boston University Questrom School of Business, May.
Organizational Frontlines Research Symposium, Oklahoma State
University, April 2015.
Mobile Marketing Thought Leader, Texas A&M, 2015.
Professor Anne Roggeveen:
Hollander Outstanding Retailing Paper Award
R. Davidson Journal of Retailing Best Paper Award
Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in
Marketing Education, American Marketing Association, Teaching & Learning
Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing
Vicky Crittenden, Journal of Marketing Education (JME)
Dhruv Grewal and Anne Roggeveen, Journal of the Academy of
Marketing Science (JAM)