MBA7515 - ENTERPRISE 2.0 BUILDING SOCIAL NETWORKS
ENTERPRISE 2.0 BUILDING SOCIAL NETWORKS
MBA7515 Enterprise 2.0: Building Social Networks to Improve Business Performance
3 credit (general credit)
This course counts as part of the Business Analytics Concentration.
This is a blended course, with 2 face-to-face Saturday sessions & 4 online weeks:
Week 1: Saturday, Jan. 28: 8.30am – 5.00pm (face-to-face class)
Week 2: Jan. 29 – Feb. 4 (online asynchronous – no specific meeting time)
Week 3: Feb. 5 – Feb. 11 (online asynchronous – no specific meeting time)
Week 4: Feb. 12 – Feb. 18 (online asynchronous – no specific meeting time)
Week 5: Feb. 19 – Feb. 25 (online asynchronous – no specific meeting time)
Week 6: Saturday, Mar. 4: 8.30am – 5.00pm (face-to-face class)
Enterprise 2.0 is the term to describe organizations that use social media technologies (e.g., Facebook, Twitter, YouTube), strategies, and business practices that enable emergent collaboration. Many organizations are now interested in capturing, distributing and applying the knowledge of their employees for business benefit. Also, companies need to keep track of knowledge outside of their corporate walls, for example, understanding market trends and being aware of what customers are saying about their products. Ultimately, the goal of Enterprise 2.0 is to break down traditional information silos and allow employees and managers to tap into the right people and expertise when they need it.
In this course, we will explore how the latest social collaboration tools, including social networking platforms such as Twitter, Facebook, LinkedIn, Foursquare, and applications such as blogs, wikis, and bookmarking/tagging tools, are being adapted and used by organizations, for example, to leverage the "wisdom of crowds". Through case studies, group projects, and hands-on exercises, we will discuss the value proposition to companies and their employees from using social media. For example, groups will come up with a social media strategy for an organization, including providing metrics on how to evaluate the success or "ROI" of their strategy.
Student projects will emphasize a “hands-on” approach to understanding the latest social technologies. We will use social network analysis (SNA) software, a methodology to analyze the structure of social networks, or the people-to-people connections in organizations. SNA is an increasingly popular application used by both management consultants and internal organizational practices (e.g., knowledge management, IS, HR, R&D) to understand information flows and “influencers” inside and outside a company. We will also use software tools such as NodeXL & text analysis tools to “listen” to what is being said on social platforms. Another project will have students analyze and recommend improvements to their own personal social networks.
This is a "blended" course - consisting of both face-to-face and on-line classes. The course will consist of lecture material, discussion of real-world case studies, and interactive group exercises.