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Peter Cohan Name
Peter Cohan

E-mail Address
pcohan@babson.edu

Academic Division
Management

Title
Adjunct Lecturer

Education
B.S. Swarthmore College, 1980
MIT, 1980-1982
MBA, The Wharton School, University of Pennsylvania, 1985

Expertise
Strategy
  Competitive Strategy
  Corporate Strategy
  National Competitiveness
  Strategy

 

     Peter Cohan teaches strategy to undergraduate and MBA students including courses such as Strategic Decision Making and Competitive Environment & Strategy.  Since May 2002, Cohan has served as an executive-in-residence at Babson, advising MBA teams in their consulting work with companies through the Babson Consulting Alliance Program (BCAP) and Management Consulting Field Experience (MCFE) programs.

     Cohan began his career at Index Systems, a management consulting firm founded by several MIT professors.  While there he worked with James A. Champy, co-author (with former MIT professor, Michael Hammer) of Reengineering the Corporation (HarperBusiness, 1993).   Following business school, Cohan worked at The Monitor Company, a strategy consulting firm co-founded by Harvard Business School professor Michael E. Porter.  Cohan then worked in strategic planning at Bank of Boston and in the Finance Department of Liberty Mutual.

     In 1994, Cohan started Peter S. Cohan & Associates, a management consulting and venture capital firm.  His management consulting unit helps managers with strategy, best practices, operational improvement, and litigation support.  Since 1981, Cohan has completed over 100 consulting projects, including:

·          For a major bank, recommended over $1 billion worth of bank acquisitions and helped sell its credit card portfolio, yielding a $150 mm profit;

·          For the Board of Directors of a multibillion-dollar insurance company, evaluated acquisition candidates leading to its purchase of an investment bank;

·          For a telecommunications firm, conceptualized a multimedia business partnership, identified and negotiated with partners; and

·          For the Board of Directors of a major bank, created a strategic plan, the implementation of which helped the bank’s stock rise from $3 to over $110.

     His venture capital business has invested in six companies including Andromedia, an Internet software company, which Macromedia purchased in 1999 for $440 million; SupplierMarket.com, an online marketplace for industrial supplies, which Ariba purchased in 2000 for $930 million; and Lexar Media, a digital media company that was sold in 2006 to Micron Technology (MU) for $690 million. 

     Cohan has authored eight books and contributed to six management compendiums.  His books include

·       You Can’t Order Change: Lessons from Jim McNerney’s Turnaround at Boeing (Portfolio, 2009) which Soundview Executive Book Summaries selected as one of the 30 best business books of 2009;

·          Value Leadership: The Seven Principles That Drive Corporate Value in Any Economy (Jossey-Bass, 2003);

·          e-Stocks: Finding the Hidden Blue Chips Among the Internet Impostors (HarperBusiness, 2001) which Investors Business Daily choseas one of the top 10 investing books of 2001;

·          e-Profit: High Payoff Strategies for Capturing the E-Commerce Edge (AMACOM, 2000) which received a favorable review in the Summer 2000 issue of MIT's Sloan Management Review.   Management General nominated e-Profit as one of the top 10 business books of 2000.  Soundview Executive Book Summaries selected e-Profit as one of the 30 best business books of 2000;

·          Net Profit: How to Invest and Compete in the Real World of Internet Business (Jossey-Bass, 1999) – a September 2000 Economist best seller, Net Profit was Ingram Book's second most requested book for April 1999.  Management General chose Net Profit as one of the top three management books of 1999.  The Washington Post called Net Profit "a savvy and discriminating guide to Internet stocks."  The Industry Standard said "better than any previous book on the subject, [Net Profit] maps the true landscape of the Internet Economy;"  and

·          The Technology Leaders: How America’s Most Profitable High Tech Companies Innovate Their Way to Success (Jossey-Bass, 1997) which Executive Digest chose as one of the best international technology books of 1998.  Management General selected The Technology Leaders as one of the top 10 management books of 1997 and it was nominated for the Booz-Allen Hamilton/Financial Times Global Business Book Award.

     Cohan has published articles in Business Strategy Review; he writes for two blogs: AOL’s BloggingStocks and its DailyFinance; and is the author of a monthly investment-oriented newsletter, The Cohan Letter, whose stock picks rose an average of 20% between 2004 and 2008, compared to a -2% return for the S&P 500 during the period.

     Cohan is a frequent commentator on developments in economics, technology, and finance.  He has been a guest on ABC’s Good Morning America, CNN, CNBC, PBS’s Wall $treet Week, and New England Cable News (NECN).  He has been quoted in the New York Times, the Wall Street Journal, the Washington Post, Barron’s, Red Herring, Time, Business Week, Fortune, and Newsweek International.  He has spoken at Stanford University’s Forum for American/Chinese Exchange (FACES) and taught in its Industry Thought Leaders program, Columbia University’s Senior Executive Program, the University of Hong Kong, and other universities in Europe and Asia.  He has also conducted management development programs in the US and Asia sponsored by leading corporations, such as IBM, Intel, Hewlett Packard, Oracle, Fidelity Investments, and Procter & Gamble.






 

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