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Glenn C. Kelley Name
Glenn C. Kelley

Phone
781-239-8092

E-mail Address
gkelley2@babson.edu

Academic Division
Marketing

Title
Part-time, Lecturer

Education
M.B.A., Babson College
B.A., Northeastern University

Expertise
Marketing
  Advertising promotion
  Consumer Marketing

 

With a fresh MBA, in 1978, from Babson College, and ardent convictions about advertising, Glenn moved quickly into Senior Management at Cabot Advertising then Hill Holiday. He managed national and international brands with spending levels of $5 to $30 million.

Then, in 1982, Glenn got the calling. He traded the security of an agency paycheck for the uncertainty of agency ownership. With a reputation as a savvy marketer and a track record for getting strong creative work through the system, his company enjoyed years of enviable growth.

Clients included names like BMW, Steinway Pianos, Vail Resorts, Salomon Sports Worldwide, Callaway Golf. Great brands. But Glenn also has the knack for attracting great people, championing their work tenaciously, and parlaying that into yet additional new business efforts.

Credit much to Glenn’s insightful account planning, sharp strategic thinking and close personal involvement with each client’s business. The clients prospered, the agency prospered. All was well.

Over the years, Glenn also became a firm believer in public service work. He has continually donated his own time and his agency’s talents to non-profit organizations.

Kelley & Company & Etc celebrated their 26th anniversary earlier this year. An impressive feat, especially, given the seismic shifts and changes in this industry. Mergers, acquisitions, downsizing, spin-offs and management musical chairs have all taken their toll on many advertising agencies. But Glenn’s talents, his contacts and his convictions have always remained strong. And immensely valuable to his creatively focused and intense ad agency.






 

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