Professor Roggeveen's research interests are in the area of consumer and managerial information processing. She investigates judgment formation based on communications such as advertising, promotions, and research reports. Her research has been published in the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology and Journal of the Academy of Marketing Science. Additionally she has presented her research at numerous national and international conferences.

Professor Roggeveen’s publications include:

Bharadwaj, Neeraj and Anne L. Roggeveen (2008), "The Impact of Offshored and Outsourced Call Service Centers on Customer Appraisals," Marketing Letters, 19 (1), 13-23.

Roggeveen, Anne L., Neeraj Bharadwaj, and Wayne D. Hoyer (2007), "How Call Center Location Impacts Expectations of Service from Reputable versus. Lesser Known Firms," Journal of Retailing, 83 (4), 403-410.

Johar, Gita V. and Anne L. Roggeveen (2007), "Changing False Beliefs from Repeated Advertising:  The Role of Claim-Refutation Alignment," Journal of Consumer Psychology, 17 (2), 118-127.

Eselami, Hooman, Dhruv Grewal, and Anne L. Roggeveen (2007), "The Negative Effect of Policy Restrictions on Consumers' Post-purchase Reactions to Price-Matching Guarantees," Journal of the Academy of Marketing Science, 35 (June) 208-219.

Roggeveen, Anne L., Dhruv Grewal, and Jerry Gotlieb (2006), “Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?” Journal of Consumer Research, 33 (June), 115-122.

Roggeveen, Anne L. and Gita V. Johar (2004), “Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range,” Journal of Marketing Research, 41 (February), 19-30.