Name
Abdul Ali
Phone
781-239-5584
E-mail Address
alia@babson.edu
Homepage
http://faculty.babson.edu/alia/
Academic Division
Entrepreneurship, Marketing
Title
Associate Professor; President’s Term Chair in Marketing
Education
B.Tech., Indian Institute of Technology
M.B.A., Indian Institute of Management
Ph.D., Purdue University
Expertise
Marketing
Competitive Strategy
High Technology Marketing
New Product Development
New Product Evaluation
Technology and Product Strategy
Dr. Ali currently is the President's Term Chair and an Associate Professor of Marketing at Babson College. Earlier he taught at the University of Maryland, College Park and Syracuse University. Dr. Ali served as Chair of the Marketing Division for six years (2000-2006).
Dr. Ali has worked at Ciba-Geigy, Ltd. (in India, and currently known as Novartis Co.). Dr. Ali obtained an engineering degree from the Indian Institute of Technology, Kharagpur, an MBA degree from the Indian Institute of Management, Ahmedabad, and a Ph.D. from Purdue University. Dr. Ali's teaching and research interests include entrepreneurial marketing, new product management, marketing research methods, marketing strategy and marketing high-tech products. Dr. Ali has had executive and MBA teaching experience in a variety of programs at Babson College, as well as abroad. Participants are company executives and academicians from Finland, Holland (ADIMEC), Hong Kong, Japan, Korea, Norway (Telenor), Poland, Switzerland, Thailand and USA (General Dynamics, SBANE). His work has appeared in Management Science, Journal of Product Innovation Management, Managerial and Decision Economics, Journal of Business Research, and Marketing Letters. Dr. Ali and his two co-authors published a book entitled, A Casebook for Business Statistics: Laboratories for Decision Making published by John Wiley & Sons. He and his co-author wrote a chapter each on Entrepreneurial Marketing in two books edited by William Bygrave and Andrew Zacharakis. Areas of expertise include marketing competitive strategy, customer satisfaction, high technology marketing, new product development and evaluation, project and product management, and technology and product strategy. |
