Rob is a seasoned, hands-on entrepreneurial leader with a track record of success. He recently joined WordStream as its President and CEO, just weeks after the company received its Series A financing from Sigma Partners. WordStream is an innovative online marketing platform that provides keyword generation and keyword suggestion tools along-side a wholly unique negative keyword tool, all leading to improved Quality Scores and more efficient PPC management and SEO Management. The company also offers a number of PPC training materials and other informative documentation on the subject of online marketing at the WordStream company website.

In 2006 he co-founded go2 Media where he served as the company's CEO from its start until August 2008. go2 is a leading mobile media company that provides users valuable and compelling information finetuned for their mobile device.

Previously, Rob co-founded CCBN and served as its President from the company's inception in 1997 until its sale to Thomson Financial in March 2004. CCBN was a pioneer in enabling direct communications between public companies and the investment community over the Internet. Rob's first entrepreneurial venture, DigiTrace Care Services, Inc., (today known as SleepMed) is the leading provider of outpatient EEG and sleep disorder monitoring services in the country. The company today treats tens of thousands of patients annually and its patented technology is a standard in the medical community.

Bob graduated with a Bachelor of Arts degree from Brown University and a Master of Business Administration degree from Harvard University, where he earned the distinction of being a Baker Scholar. Rob is currently an Adjunct Professor in the Arthur M. Blank Center for Entrepreneurship at Babson College.