34 years global marketing, advertising, sales, product line management, and brand building experience within the sporting goods industry. Adept at managing and navigating publicly owned niche market brands and companies and in doing so balancing the dynamics of small brands competing in a big brand world. Experienced in mergers and acquisitions both as a form of non-organic corporate growth startegy(s) and as a shareholder maximization strategy. Led a professional management and responsbile for over 450 employees worldwide operating in 22 countries.