Before arriving at Babson in 1970, Dr. Govoni taught at Syracuse University, University of Missouri, and Bowling Green University. In addition to the introductory marketing course in the Integrated Management Core (IMC) program, he teaches marketing communications. Dr. Govoni served as division chairman for 15 years (1975-1990).

He is the author or coauthor of several books, including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing. Among his honors are The Carpenter Prize for Outstanding Contributions to Babson College, Professor of the Year, and The Staake Award for Contributions to Athletics. Beyond his marketing faculty commitments, Dr. Govoni has been an assistant coach of Babson's baseball team since 1992. He also is the NCAA Faculty Athletics Representative and Chairman of the Athletics Advisory Board.

Areas of expertise include marketing, advertising promotion, consumer/trade promotion, customer satisfaction and market planning.