Dr. Matsuno has taught courses in Babson's integrated first year MBA program, marketing strategy, marketing communications, international marketing, and marketing research. He has also been a faculty member in the executive programs, such as the ones for DSM, Novartis, Toshiba, and the Consortium for Information Technology Managers.

Prior to his academic career, Dr. Matsuno worked at C. Itoh Fashion Systems in Japan, and at Eli Lilly & Co., Indianapolis, Indiana. His research interests include marketing strategy, e-commerce, business-to-business relationships, and psychometrics in marketing. His published works can be found in the Journal of Marketing, Journal of the Academy of Marketing Science, The International Journal of Physical Distribution and Logistics Management, and several academic conference proceedings.

Areas of expertise include: Industries, Fashion Industry, Pharmaceutical Industry, Marketing, Competitive Strategy, Global Marketing, International Marketing, Japan, Market Orientation, Marketing Strategy and Technology and Product Strategy.