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Patricia Guinan

Associate Professor

Academic Division: TOIM
781-239-6462

Bio

Dr. Guinan is an associate professor in the Technology, Operations and Information Management Division, and also teaches in the Management Division. She teaches multi-disciplinary courses in information technology, cross-functional teamwork, organization design, organization change, social media and management strategy. She is the author of an international award-winning book entitled Patterns of Excellence for IS Professionals: An Analysis of Communication Behavior. Most recently her work was featured in Harvard Business Review with the article "What is Your Social Media Strategy?" Dr. Guinan has received three awards for teaching excellence. Two were from Boston University where she taught prior to joining Babson's faculty. Most recently she received the Dean's Award from Babson Executive Education. Her executive education program includes teaching such clients as: IBM, USAA, Ernst and Young, Sunovion, Citizens, the Boeing Corporation, EMC, Met Life, Houghton Mifflin, State Street Bank, and Petróleos de Venezuela, J and J, and Merck.

Academic Degrees

  • Ph D, Indiana University
  • MA, Indiana University
  • BA, Boston College

Academic Interests

Information Technology Strategy; Organization Design and Behavior

Awards & Honors

  • 2006 - Dean’s Award, Teaching Excellence at Babson Executive Education
  • 1997 - Best Paper Award, Organizational Systems and Technology Track
  • 1995 - Broderick Teaching Excellence Award
  • 1990 - Nominated: Metcalf Teaching Award
  • 1988 - Broderick Teaching Excellence Award
  • 1985 - Beta Gamma Sigma
  • 1985 - Doctoral Proposal Award Winner
  • 1985 - Doctoral Thesis Award Winner, International Conference for Information Technology, Washington, D.C.
  • 1985 - Honors Business Society
  • 1985 - Outstanding faculty teaching , Boston University School of Management

Courses

Degree Courses 2015-2016
  • MOB 7201: MANAGING TALENT YOUR OWN AND OTHERS
  • MIS 7200: BLI GLOBAL CONNECTIONS THROUGH TECH
  • MOB 7200: CREATING AND LEADING EFFECTIVE ORGS
  • MIS 7200: GLOBAL CONNECTIONS THROUGH TECH

Publications

Journal Articles

  • Parise, S.S., Guinan, P.J., Kafka, R. (in press). Do or Die: How exceptional IT professionals innovate. , 10(3), 10. link
  • Parise, S.S., Guinan, P.J., Kafka, R. (in press). How digital technology is transforming the customer experience by enabling real-time experts. Business Horizons, 59(0007-6813), 15. link
  • Guinan, P.J., Parise, S.A., Rollag, K.W. (2014). Jumpstarting the use of social technologies in your organization. Business Horizons, 57(3), 337–347. link
  • Parise, S.A., Guinan, P.J., Crosina, E., Smith, W. (2012). Booz Allen Hamilton: Social and Beyond. Journal of Information Technology Case and Application Research, 14(1), 55-70.
  • Guinan, P.J., Parise, S.A., Wilson, H. (2011). Better Project Staffing with Social Technology. Harvard Business Review
  • Parise, S.A., Guinan, P.J., Iyer, B.R., Cuomo, D.L., Donaldson, B. (2009). Harnessing Unstructured Knowledge: The Business Value of Social Bookmarking at MITRE. Journal of Information Technology Case and Application Research, 11(2), 51-71.
  • Guinan, P.J., Parise, S.A., Weinberg, B. (2009). The Secrets of marketing in a Web 2.0 World. WSJ
  • Guinan, P.J., Sawyer, S., Coopider, J. (in press). Social Interaction of IS Development Teams: A Performance Perspective. Information Systems Journal
  • Parise, S.A., Weinberg, B., Guinan, P.J. (2007). Multichannel Marketing: Mindset and Program Development. Business Horizons, 50(5)
  • Guinan, P.J., Weinberg, B., Parise, S.A. (in press). Multichannel marketing: Mindset and Program Development. Business Horizons

Articles

  • Parise, S.A., Guinan, P.J., Weinberg, B. (2008, ) Marketing with Web 2.0 Social Media. Business Insight
  • Guinan, P.J., Greenberg, D. (2003, ) Managing Acquisitions Knowledge Enterprises. Babson Insights

Cases and Teaching Notes

  • Gilleran, R.R., Guinan, P.J., Parise, S.S.The Weather Company:Creating consumer Apps that Leverage its Big Data. 0( 0), 20. link
  • Cohen, A.R., Bradford, D., Langowitz, N.S., Guinan, P.J. (2013). Monica Ashley at Energy Plus (A&B) - Teaching Note.
  • Cohen, A.R., Bradford, D., Langowitz, N.S., Guinan, P.J. (2013). Monica Ashley at Energy Plus (A).
  • Cohen, A.R., Bradford, D., Langowitz, N.S., Guinan, P.J. (2013). Monica Ashley at Energy Plus (B).
  • Iyer, B.R., Guinan, P.J., Parise, S.A., Connolly, T. (2012). Biztech: Aligning Incentives With Strategy Using Business Intelligence.
  • Iyer, B.R., Guinan, P.J., Parise, S.A., Connolly, T. (2012). Biztech: Aligning Incentives With Strategy Using Business Intelligence Teaching Note Software.
  • Guinan, P.J., Parise, S.A. (2012). The Social Leader: Influencing the Landscape at Wells Fargo. Babson Case Collection Series,
  • Guinan, P.J., Parise, S.A. (2010). Cisco: Social Media/ Web 2.0.
  • Parise, S.A., Iyer, B.R., Guinan, P.J., Donaldson, B., Cuomo, D. (2008). Harnessing Unstructured Data: The Business Case at Mitre. Babson College case,

Book Chapters

  • Parise, S.A., Guinan, P.J. (2013). Creating the Social Organization. In Dan Roberts (Ed.), Unleashing the Power of IT: Bringing People, Business, and Technology Together. Hoboken, NJ: Wiley
  • Parise, S.A., Guinan, P.J. (2011). Whom do I know? Building and Engaging Social Networks Using Social Media Technology.The New Entrepreneurial Leader: Developing Leaders Who Shape Social and Economic Opportunity. San Francisco, CA: Berrett-Koehler Publishers, Inc.
  • Guinan, P.J., Greenberg, D. (2003). Mergers and acquisitions in technology based industries: The emergent process of knowledge transfer. In A. Pablo & M. Javidan (Ed.), Mergers and Acquisitions: Creating Integrative Knowledge.

Conference Proceedings

  • Parise, S.S., Guinan, P.J. (2015). Do or Die: How exceptional IT professionals innovate. International Business Conference, Canada, Canada
  • Gilleran, R.R., Guinan, P.J., Parise, S.S. (in press). Design Thinking: Applying tools, techniques, and strategies to quickly innovate and develop mobile solutions in the classroom. Organizational Behavior Teaching Conference, XXXX, XXXX

Presentations

  • Building an Innovative Digital Culture
    Guinan, P., Roberts, D., Parise, S. Building an Innovative Digital Culture LOMA Tech, Fort Lauderdale, Florida (2015)
  • Building an Innovative Digital Culture
    Guinan, P., Roberts, D., Parise, S. Building an Innovative Digital Culture SIMposium National Conference, Charlotte, North Carolina (2015)
  • How CIO's Enable an Innovative Digital Cultutre
    Guinan, P., Parise, S. How CIO's Enable an Innovative Digital Cultutre CIO Executive Council co-hosted webcast, Framingham, Mass (2015)
  • Hoe exceptional IT professionals innovate
    Guinan, P., Parise, S. Hoe exceptional IT professionals innovate JIAMB, Istanbul, Turkey (2015)
  • Design Thinking: Applying Tools, Techniques, and Strategies to Quickly Innovate and Develop Mobile Solutions In the Classroom.
    Gilleran, R., Guinan, P., Parise, S. Design Thinking: Applying Tools, Techniques, and Strategies to Quickly Innovate and Develop Mobile Solutions In the Classroom. OBTC Teaching Conference for Management Education, Nashville, TN (2015)
  • How to Build an Innovative IT Culture
    Parise, S., Guinan, P. How to Build an Innovative IT Culture SIM Practitioners Roundtable, Wellesley, MA (2014)
  • How Can Small Businesses Effectively Design and Manage the Omni-channel Customer Experience?
    Parise, S., Guinan, P. How Can Small Businesses Effectively Design and Manage the Omni-channel Customer Experience? 2014 Babson College Entrepreneurship Research Conference, London, Ontario, Canada (2014)
  • The Technology Plan Project - A Collaborative Initiative between Babson’s MBA Students and Local Area Small Businesses
    Gilleran, R., Guinan, P., Parise, S. The Technology Plan Project - A Collaborative Initiative between Babson’s MBA Students and Local Area Small Businesses OBTC Teaching Conference for Management Education, Nashville, TN (2014)
  • Do or Die: How Exceptional IT Professionals Innovate
    Parise, S., Guinan, P. Do or Die: How Exceptional IT Professionals Innovate Webinar(2014)
  • Grant Proposal
    Guinan, P. Grant Proposal (2013)
  • Change Management: Power and Influence
    Guinan, P. Change Management: Power and Influence (2013)
  • Innovation for the IT Professional
    Guinan, P. Innovation for the IT Professional (2013)

  • Guinan, P. Women Leading & Growing Innovative Companies(2013)
  • Jump-Starting the Use of Social Technologies in Your Organization
    Guinan, P., Parise, S. Jump-Starting the Use of Social Technologies in Your Organization Babson BFRF, Wellesley, MA (2013)
  • Social Media Workshop
    Guinan, P., Parise, S. Social Media Workshop Babson Butler Venture Accelerator Program, Wellesley, MA (2013)
  • Future Technologies
    Guinan, P. Future Technologies (2013)
  • Curriculum design Workshops: A Tool to Help Navigate the Politics of Curriculum Change
    Guinan, P., Rollag, K. Curriculum design Workshops: A Tool to Help Navigate the Politics of Curriculum Change OBTC Teaching Conference for Management Education, St. Catherine’s, ON (2012)
  • Social Media Strategies
    Guinan, P., Parise, S. Social Media Strategies Babson College CIMS Presentation, Babson College, Babson Park, MA (2011)
  • Work-Life in the Age of Social Media
    Guinan, P., Parise, S. Work-Life in the Age of Social Media CWF National Workforce Roundtable Presentation, Boston, MA (2011)
  • The New Science of Social Management: entrepreneurial Thinking in Uncertain Times
    Guinan, P., Parise, S. The New Science of Social Management: entrepreneurial Thinking in Uncertain Times The Leader's Council, Boston, MA (2010)
  • The New Science of Social Management: Entrepreneurial Thinking in Uncertain Times
    Guinan, P., Parise, S. The New Science of Social Management: Entrepreneurial Thinking in Uncertain Times Babson College Research Seminar Series Presentation to Fast Track Students and Invited Guests, Babson College, Babson Park, MA (2010)
  • The New Science of Social Management: Entrepreneurial Thinking in Uncertain Times
    Guinan, P., Parise, S. The New Science of Social Management: Entrepreneurial Thinking in Uncertain Times Babson College Executive Education Breakfast Brief, Babson College, Babson Park, MA (2010)
  • Marketing and Web 2.0
    Parise, S., Guinan, P. Marketing and Web 2.0 2008 Hawaii International Conference on System Sciences , Hawaii (2008)
  • Marketing and Web 2.0
    Guinan, P., Parise, S. Marketing and Web 2.0 Annual HICCS Conference, Undisclosed (2008)
  • Knowledge Transfer in Acquisitions: Multi-Level Forces Yield an Emergent Process
    Guinan, P., Greenberg, D. Knowledge Transfer in Acquisitions: Multi-Level Forces Yield an Emergent Process Undisclosed, Undisclosed (2004)
  • Sustaining Corporate Entrepreneurship: The Importance of Sustaining Corporate Entrepreneurship: The Importance of Sustaining Corporate Entrepreneurship: The Importance of Sustaining Corporate Entrepreneurship: The Importance of Sustaining Corporate Entrepreneurship: The Importance of Personal Learning and Mentoring Relationships
    Guinan, P., O’Connor, G. Sustaining Corporate Entrepreneurship: The Importance of Sustaining Corporate Entrepreneurship: The Importance of Sustaining Corporate Entrepreneurship: The Importance of Sustaining Corporate Entrepreneurship: The Importance of Sustaining Corporate Entrepreneurship: The Importance of Personal Learning and Mentoring Relationships Babson Entrepreneurial Research Conference, Wellesley, MA (2003)