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Anne Roggeveen

Professor

Charles Clarke Reynolds Professor of Retailing and Marketing
Academic Division: Marketing
781-239-4289

Bio

Professor Roggeveen has taught the MBA core course in marketing as well as electives in Marketing Research, Retailing Strategy, Innovation and Experimentation, Marketing Experiments, and Marketing Strategy. Her industry experience includes work for State Street Corporation, Lotus Development Corporation, First Night, and the Commonwealth Institute in London. Her research interests are in the areas of pricing, retailing, and services. Her research has been published in a number of journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. Additionally she has presented her research at numerous national and international conferences. She has won a number of awards for her teaching and research including: William R. Davidson Journal of Retailing Best Paper Award (2016, 2010), Stanley Hollander Outstanding Retailing Paper Award (2016, 2008), Lamb-Hair-McDaniel Outstanding Marketing Teacher Award (2014), Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education (2014), American Marketing Association, Teaching & Learning SIG (2014), Best Conference Paper La Londe Conference (2011), Best Paper Consumer Behavior Track Paper, Winter AMA (2009), Babson College Faculty Scholarship Award (2008 and 2012), and the M. Wayne DeLozier Best Conference Paper Award, AMS (2008). Her paper, “Customer Experience Creation: Determinants, Dynamics and Management Strategies,” was one of the Top-10 most-cited articles published in Journal of Retailing during the 2007-2011 period. She is an Honorary Visting Professor of Retailing and Marketing at the Center for Retailing at the Stockholm School of Economics, and an Extramural Fellow at Maastricht University. She has served as a co-editor for special issues on: the Future of Retailing (Journal of Retailing, forthcoming), Retailing (Journal of Retailing and Consumer Services, 2016); Social Media, (Journal of Consumer Marketing, 2016); Shopper Marketing (Journal of Business Research, 2016); Pricing (Journal of Product and Brand Management, 2014); Nonverbal & In-Store Communication in the Retail Environment (Psychology & Marketing - 2014); Shopper Marketing: Role of In-Store Marketing (Review of Marketing Research - 2014); Retailing (Journal of Marketing Management - 2013); and Pricing in a Global Marketplace (Journal of Retailing, 2012). Dr. Roggeveen currently serves as an Associate Editor for the Journal of Retailing, Journal of the Academy of Marketing Science, and Journal of Consumer Marketing. She is also on the editorial review boards of the Journal of Marketing, Journal of Service Research, Journal of Business Research, and Journal of Product and Brand Management. Additionally, Dr. Roggeveen has co-chaired numerous conferences including AMA/ACRA Triennial Retailing Conference (2015), Shopper Marketing and Pricing Conference (2014), the Pricing and Retailing Conference (2013), AMA/ACRA Retailing Conference (2012), Direct/Interactive Marketing Research Summit (2011), and the Pricing in a Global Marketplace Conference (2010). She served as the AMA Retailing and Pricing Special Interest Group Chair from 2010-2014. She also has served as a track chair for numerous conferences including the Retail & Pricing track of the Academy of Marketing Science Conference (2016). Retail & Pricing Track of the American Marketing Association Summer Conference (2015), Teaching Awards Track of the Academy of Marketing Science Conference (2015), Retailing & the Pricing track of the American Marketing Association Summer Conference (2013), the Pricing and Revenue Management Track of the Academy of Marketing Science Conference (2011), the Services Marketing Track of the Academy of Marketing Science Conference (2010), and the Consumer Behavior Track of the American Marketing Association Summer Conference (2006). She served on the conference program committee for the Society of Consumer Psychology Conference (2012) and the Association for Consumer Research Conference (2010), and co-chaired the Academy of Marketing Science Dissertation Competition (2013).

Academic Degrees

  • Ph D, Columbia University
  • M. Phil, Columbia University
  • MBA, Bentley College
  • BS, Tufts University

Academic Interests

Consumer Behavior; Marketing Experiments; Marketing Research; Marketing Strategy

Awards & Honors

  • 2015 - Extramural Fellow, Maastricht University
  • 2015 - Honorary Visiting Professor of Retailing and Marketing, Center for Retailing, Stockholm School of Economics

Courses

Degree Courses 2015-2016
  • MKT 7510: MARKETING RESEARCH & ANALYSIS
  • MKT 7540: RETAILING STRATEGY
  • MKT 7502: INNOVATION AND EXPERIMENTATION
  • MKT 3510: MARKETING RESEARCH

Publications

Journal Articles

  • Alexander, A., Teller, C., Roggeveen, A.L. (in press). The Boundary Spanning of Managers within Service Delivery Networks. Journal of Business Research
  • Gonzalez, E.M., Esteva Armida, E., Roggeveen, A.L., Grewal, D. (in press). Amount off versus percentage off: When does it matter?. Journal of Business Research, 69(March ), 1022-1027.
  • Roggeveen, A.L., Nordfalt, J., Grewal, D. (in press). Do Digital Displays Enhance Sales? Role of Retail Format and Message Content. Journal of Retailing
  • Lindstom, A., Berg, H., Nordfalt, J., Roggeveen, A.L., Grewal, D. (in press). Does the Presence of a Mannequin Head Change Shopping Behavior?. Journal of Business Research, 69(February)
  • Grewal, D., Roggeveen, A.L., Nordfalt, J. (in press). Roles of Retailer Tactics and Customer-Specific Factors in Shopper Marketing: Substantive, Methodological and Conceptual Issues. Journal of Business Research, 69(March), 1009-1013.
  • Aguirre, E.M., Roggeveen, A.L., Grewal, D., Wetzels, M. (in press). The Personalization-Privacy Paradox: Implications for New Media. Journal of Consumer Marketing
  • Roggeveen, A.L., Grewal, D. (in press). Engaging Customers: The Wheel of Social Media Engagement. Journal of Consumer Marketing
  • Grewal, D., Roggeveen, A.L., Runyan, R.C., Nordfalt, J., Vazquez Lira, M. (in press). Retailing in Today’s World: Multiple Channels and Other Strategic Decisions Affecting Firm Performance. Journal of Retailing and Consumer Services
  • Roggeveen, A.L., Grewal, D., Townsend, C., Krishnan, R. (2015). The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services. Journal of Marketing, 79(November), 34-49.
  • Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Pricing in the modern world: the role of price-related and non-price related cues. Journal of Product & Brand Management, 23(6), 397 - 400.
  • Grewal, D., Roggeveen, A.L., Puccinelli, N.M., Spence, C. (2014). Retail Atmospherics and In-Store Nonverbal Cues: An Introduction. Psychology & Marketing, 31(7), 469-471. link
  • Spence, C., Puccinelli, N.M., Grewal, D., Roggeveen, A.L. (2014). Store Atmospherics: A Multisensory Perspective. Psychology & Marketing, 31(7), 472–488. link
  • Motyka, S., Grewal, D., Roggeveen, A.L., Puccinelli, N.M., Avnet, T., Daryanto, A., de Ruyterg, K., Wetzels, M. (2014). Regulatory fit: A meta-analytic synthesis. Journal of Consumer Psychology, 24(3), 394-410.
  • Grewal, D., Roggeveen, A.L., Lindsey-Mullikin, J. (2014). The Contingent Effects of Semantic Price Cues. Journal of Retailing, 90(2), 198-205.
  • Roggeveen, A.L., Goodstein, R.C., Grewal, D. (2014). Improving the Effect of Guarantees: The Role of a Retailer's Reputation. Journal of Retailing, 90(1), 27-39.
  • Coulter, K.S., Roggeveen, A.L. (2014). Price Number Relationships and Deal Processing Fluency: The Effects of Approximation Sequences and Number Multiples. Journal of Marketing Research, 51(1), 69-82.
  • Grewal, D., Roggeveen, A.L., Runyan, R.C. (2013). Retailing in a Connected World. Journal of Marketing Management, 29(3-4), 263-270. link
  • Coulter, K.S., Roggeveen, A.L. (2012). “Like it or not”: Consumer responses to word‐of‐mouth communication in on‐line social networks. Management Research Review, 35(9), 878-899.
  • Roggeveen, A.L., Tsiros, M., Grewal, D. (2012). Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?. Journal of the Academy of Marketing Science, 40(6), 771-790.
  • Grewal, D., Kopalleb, P., Marmorstein, H., Roggeveen, A.L. (2012). Does Travel Time to Stores Matter? The Role of Merchandise Availability . Journal of Retailing, 88(3), 437-444.
  • Coulter, K.S., Roggeveen, A.L. (2012). Deal or no deal?: How number of buyers, purchase limit, and time‐to‐expiration impact purchase decisions on group buying websites. Journal of Research in Interactive Marketing, 6(2), 78-95.
  • Grewal, D., Roggeveen, A.L., Compeau, L.D., Levy, M.R. (2012). Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers. Journal of Retailing, 88(1)
  • Biswas, D., Grewal, D., Roggeveen, A.L. (2010). How the Oder of Sampled Experiential Goods Affects Choice. Journal of Marketing Research, 47(June)
  • Verhoef, P., Lemon, K., Parasuraman, A., Roggeveen, A.L., Tsiros, M., Schlesinger, L. (2009). Customer Experience Creation: Determinants, Dynamics, and Management Strategies. Journal of Retailing, 85(1), 31-41.
  • Grewal, D., Roggeveen, A.L., Tsiros, M. (2008). The Effect of Compensation on Repurchase Intentions in Service Recovery. Journal of Retailing, 84(4)
  • Bharadwaj, N., Roggeveen, A.L. (2008). The Impact of Offshoured and Outsourced Call Service Centers on Customer Appraisals. Marketing Letters
  • Johar, G., Roggeveen, A.L. (2007). Changing False Beliefs from Repeated Advertising: The Role of Claim-Refutation Alignment. Journal of Consumer Psychology
  • Roggeveen, A.L., , How Call Center Location Impacts Expectations of Service from Reputable versus Lesser Known Firms. Journal of Retailing
  • Hooman, E., Grewal, D., Roggeveen, A.L. (2007). The Negative Effect of Policy Restrictions on Consumers' Post-Purchase Reactions to Price-Matching Guarantees. Journal of the Academy of Marketing Science, 35(2), 208-219.
  • Roggeveen, A.L., Grewal, D., Gotlieb, J. (2006). Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?. Journal of Consumer Research, 33(June), 115-122.
  • Roggeveen, A.L., Johar, G. (2004). Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range. Journal of Marketing Research
  • Roggeveen, A.L., Johar, G. (2002). Perceived Source Variability versus Familiarity: Testing Competing Explanations for the Truth Effect. Journal of Consumer Psychology

Books

  • Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Shopper Marketing and In-Store Marketing: An Introduction: Emerald Group Publishing Limited

Cases and Teaching Notes

  • Hill, K., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). ICA: Changing the Supermarket Bsiness, One Screen at a Time . Babson Worldwide, A Special Case Collection,
  • Hill, K., Roggeveen, A.L., Grewal, D., Nordfalt, J. (2015). Teaching Note - ICA: Changing the Supermarket Business, One Screen at a Time. Babson Worldwide, A Special Case Collection,

Reports

  • Grewal, D., Motyka, S., Puccinelli, N.M., Roggeveen, A.L., Daryanto, A., de Ruyter, K., Wetzels, M. (2010). Understanding How to Achieve Competitive Advantage through Regulatory Fit: A meta-Analysis. Marketing Science Institute Reports

Conference Proceedings

  • Roggeveen, A.L. (2014). Instilling a Desire to Learn: The Importance of a Well Designed Course. Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era,
  • Grewal, D., Roggeveen, A.L., Nordfält, J. (2014). Shopper Marketing & Pricing.
  • Hallock, W., Roggeveen, A.L., Crittenden, V. (2014). Social Media and Customer Engagement: Dyadic Word-of-Mouth. Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era,
  • Coulter, K.S., Roggeveen, A.L. (2012). Deal or No Deal? Factors Impacting Purchase Decisions on Internet Group Buying Sites. AMA Winter Educator’s Conference Proceedings: Marketing Theory and Applications, Chicago, IL,
  • Coulter, K.S., Roggeveen, A.L. (2012). What’s Not to Like? Consumer Responses to Word-of-Mouth Communication in On-Line Social Networks. AMA Winter Educator’s Conference Proceedings: Marketing Theory and Applications, Chicago, IL,

Presentations

  • Which Side is Right? Visual Price Dominance Under Low and High Engagement
    Roggeveen, A., Puccinelli, N., Suri, R., Grewal, D. Which Side is Right? Visual Price Dominance Under Low and High Engagement Research Seminar, Stockholm School of Economics (2015)
  • The Impact of Service Recovery Strategies on Consumer Responses: a Conceptual Model and Meta-Analysis
    Roggeveen, A., Grewal, D., Hill, K. The Impact of Service Recovery Strategies on Consumer Responses: a Conceptual Model and Meta-Analysis ACR North American Conference, New Orleans, LA (2015)
  • Product Placement: Does Congruity Matter
    Roggeveen, A., Grewal, D., Nordfalt, J., Goodstein, R. Product Placement: Does Congruity Matter Summer AMA Conference, Chicago, IL (2015)
  • Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention
    Berg, H., Lindstrom, A., Roggeveen, A., Grewal, D., Nordfalt, J. Consumer Response to Store Mannequins with and Without Heads: The Role of Fashion Expertise and Visual Attention AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
  • Which Discounts do Customers Prefer: Efffects of Discount Types on Purchase Intention
    Gonzalez Hernandez, E., Esteva, E., Roggeveen, A., Grewal, D. Which Discounts do Customers Prefer: Efffects of Discount Types on Purchase Intention AMA/ACRA Second Triennial Conference, Coral Gables, FL (2015)
  • Service Recovery in a Technological World
    Roggeveen, A., Hill, K., Grewal, D. Service Recovery in a Technological World American Marketing Association Winter Conference, San Antonio, Texas (2015)
  • Analytics, Experimentation, Insights and Observation
    Grewal, D., Nordfält, J., Roggeveen, A. Analytics, Experimentation, Insights and Observation Stockholm School of Economics, Stockholm, Sweden (2014)
  • Shaping the Retail Space: Special displays as a tool for promotion and navigation
    Nordfält, J., Grewal, D., Roggeveen, A. Shaping the Retail Space: Special displays as a tool for promotion and navigation The 4th Nordic Retail and Wholesale Conference, Stockholm, Sweden (2014)
  • Instilling in Students a Desire to Learn: The Importance of a Well Designed Course
    Roggeveen, A. Instilling in Students a Desire to Learn: The Importance of a Well Designed Course 2014 Academy of Marketing Science Conference, Indianapolis, IN (2014)
  • Social Media and Customer Engagement: Dyadic Word-of-Mouth
    Roggeveen, A., Hallock, W., Crittenden, V. Social Media and Customer Engagement: Dyadic Word-of-Mouth 2014 Academy of Marketing Science Conference, Indianapolis, IN (2014)
  • In-store Experiments
    Nordfält, J., Grewal, D., Roggeveen, A., Hill, K. In-store Experiments 2014 Shopper Marketing & Pricing Conference, Stockholm, Sweden (2014)
  • How Consumers Respond to Advertisements: The Impact of Position
    Coulter, K., Roggeveen, A., Grewal, D. How Consumers Respond to Advertisements: The Impact of Position University of Surrey, Guildford, England (2014)
  • How Hand Position Impacts Cognitive Processing – Implications for Advertising Messages across Media
    Coulter, K., Roggeveen, A., Grewal, D. How Hand Position Impacts Cognitive Processing – Implications for Advertising Messages across Media Innovations in Retailing and Marketing Colloquium, Wellesley, MA (2014)
  • Conducting Research with Field Studies: In-store Experiments
    Nordfält, J., Grewal, D., Roggeveen, A., Hill, K. Conducting Research with Field Studies: In-store Experiments Retailing Research & Research Methodology, Wellesley, MA (2014)
  • The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin
    Nordfält, J., Grewal, D., Roggeveen, A., Berg, H., Lindstrom, A. The Impact of the Head of a Mannequin on How Consumers Respond to the Clothes Displayed on the Mannequin Retailing Research & Research Methodology, Babson Park, MA (2014)
  • Number Fluency Effects in Price Promotions
    Roggeveen, A., Coulter, K. Number Fluency Effects in Price Promotions Babson Research Chat, Wellesley, MA (2014)
  • Consumer Response to Variations in Store Mannequins
    Nordfält, J., Grewal, D., Roggeveen, A., Berg, H., Lindström, A. Consumer Response to Variations in Store Mannequins 2014 Winter Marketing Educators Conference, Orlando, FL (2014)
  • Number Fluency Effects in Price Promotions
    Coulter, K., Roggeveen, A. Number Fluency Effects in Price Promotions UMass Seminar Series, Amherst, MA (2013)
  • How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages
    Coulter, K., Roggeveen, A., Grewal, D. How Hand Position Impacts Cognitive Processing: Implications for Mobile Marketing Messages Association for Consumer Research North American Conference, Chicago, IL (2013)
  • Price Fluency Effects
    Roggeveen, A., Coulter, K. Price Fluency Effects American Marketing Association Summer Conference, Boston, MA (2013)
  • Consumer Responses To Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge
    Nordfält, J., Roggeveen, A., Grewal, D., Lindström, A., Berg, H. Consumer Responses To Variations In Store Mannequins Is Regulated By Level Of Consumer Knowledge Pricing and Retailing Conference, Wellesley, MA (2013)
  • Number Fluency Effects in Price Promotions
    Roggeveen, A., Coulter, K. Number Fluency Effects in Price Promotions , Maastricht, the Netherlands (2013)
  • Contingent Effects of Semantic Price Cues
    Roggeveen, A., Grewal, D., Lindsey-Mullikin, J. Contingent Effects of Semantic Price Cues AMA Marketing & Public Policy Conference, Washington DC (2013)
  • The Effectiveness of Digital Signs: The Impact of Store Type
    Roggeveen, A., Nordflat, J., Grewal, D. The Effectiveness of Digital Signs: The Impact of Store Type AMA Winter Conference, Las Vegas, NV (2013)
  • Online Group Buying Sites: The Impact of Numeric Information On Purchase Decisions
    Roggeveen, A., Coulter, K. Online Group Buying Sites: The Impact of Numeric Information On Purchase Decisions Babson College Research Chat, Babson Park, MA (2013)
  • Online Group Buying Sites: The Impact of Numeric Information on Purchase Decisions
    Roggeveen, A., Coulter, K. Online Group Buying Sites: The Impact of Numeric Information on Purchase Decisions Universitat Oberta de Catalunya, Barcelona Spain (2012)
  • Corporate Communications in Uncertain Times: Messages of Hope or Pride?
    Grewal, D., Roggeveen, A., Mukhopadhyay, A. Corporate Communications in Uncertain Times: Messages of Hope or Pride? ACR North American Conference, Vancouver, BC (2012)
  • The Impact of Semantic Price Cues on Performance Risk Perceptions
    Roggeveen, A., Lindsey-Mullikin, J., Grewal, D. The Impact of Semantic Price Cues on Performance Risk Perceptions American Marketing Association Summer Conference, Chicago, IL (2012)
  • When Semantic Cues Affect Quality Perceptions
    Grewal, D., Roggeveen, A., Lindsey-Mullikin, J. When Semantic Cues Affect Quality Perceptions Summer AMA conference, Chicago, IL (2012)
  • The Impact of Digital Displays on Consumer Behavior
    Roggeveen, A., Nordflat, J., Grewal, D. The Impact of Digital Displays on Consumer Behavior AMA/ACRA Retailing Conference, Seattle, WA (2012)
  • Shifting Preference Through Vividness of the Presentation Form
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. Shifting Preference Through Vividness of the Presentation Form Babson College Research Chat, Wellesley, MA (2012)
  • The Effects of Location of Price on Consumers
    Grewal, D., Suri, R., Roggeveen, A., Puccinelli, N. The Effects of Location of Price on Consumers AMA Winter Conference, St. Petersburg, FL (2012)
  • Deal or No Deal? Factors Impacting Purchase Decisions on Internet Group Buying Sites
    Roggeveen, A., Coulter, K. Deal or No Deal? Factors Impacting Purchase Decisions on Internet Group Buying Sites American Marketing Association Winter Conference, St. Petersburg, FL (2012)
  • What's Not To Like?" Consumer Responses to Word-of-Mouth Communications in Online Social Networks
    Roggeveen, A., Coulter, K. What's Not To Like?" Consumer Responses to Word-of-Mouth Communications in Online Social Networks American Marketing Association Winter Conference, St. Petersburg, FL (2012)
  • The Impact of Presentation Format on Preference
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. The Impact of Presentation Format on Preference Indian Institute of Management International Conference in Marketing, Noida, India (2012)
  • Shifting Preference Through Vividness of the Presentation Form
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. Shifting Preference Through Vividness of the Presentation Form Maastricht University, Maastricht, Netherlands (2011)
  • The Impact of Presentation Format on Preference
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. The Impact of Presentation Format on Preference North American Society for Marketing Education in India Fifth Great Lakes- NASMEI Marketing Conference, Manamai, India (2011)
  • The Impact of Swoosh in Making Online Product Exposures more Experiential
    Grewal, D., Townsend, C., Roggeveen, A., Kirshnan, R. The Impact of Swoosh in Making Online Product Exposures more Experiential , Maastricht University (2011)
  • When are Semantic Price Cues Effective in Influencing Perceptions of Quality?
    Grewal, D., Mullikin, J., Roggeveen, A. When are Semantic Price Cues Effective in Influencing Perceptions of Quality? 2011 Academy of Marketing Science Conference, Coral Gables, FL (2011)
  • When to Present Price Information: Before and After Experiencing a Product?
    Grewal, D., Wilcox, K., Roggeveen, A. When to Present Price Information: Before and After Experiencing a Product? 2011 Academy of Marketing Science Conference, Coral Gables, FL (2011)
  • Shifting Preference Through Vividness of the Presentation Form
    Roggeveen, A., Townsend, C., Grewal, D., Kirshnan, R. Shifting Preference Through Vividness of the Presentation Form Babson Marketing Division Research Chat, Babson College, Babson Park, MA (2011)
  • Word of Mouth Communication in Online Social Networks
    Roggeveen, A., Coulter, K. Word of Mouth Communication in Online Social Networks Direct/ Interactive Marketing Research Summit, Boston, MA (2011)
  • Like it or Not: Word of Mouth Communication in Online Social Networks
    Roggeveen, A., Coulter, K. Like it or Not: Word of Mouth Communication in Online Social Networks Summer American Marketing Association Conference, San Francisco, CA (2011)
  • The Impact of Swoosh in Making Online Product Exposures more Experiential
    Grewal, D., Townsend, C., Roggeveen, A., Kirshnan, R. The Impact of Swoosh in Making Online Product Exposures more Experiential Summer American Marketing Association Conference, San Francisco, CA (2011)
  • How the Order of Information About an Experiential Product Impacts Affective Evaluation
    Grewal, D., Wilcox, K., Roggeveen, A. How the Order of Information About an Experiential Product Impacts Affective Evaluation La Londe Conference for Marketign Communications and Consumer Behavior, La Londe, France (2011)
  • How Cue Congruity Affects Consumer Perceptions
    Grewal, D., Roggeveen, A., Goodstein, R. How Cue Congruity Affects Consumer Perceptions Seminar Series , Maastricht University (2011)
  • How the Order of Information About an Experiential Product Impacts its Evaluation
    Grewal, D., Wilcox, K., Roggeveen, A. How the Order of Information About an Experiential Product Impacts its Evaluation Society for Consumer Psychology Conference, Atlanta, GA (2011)
  • How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty
    Grewal, D., Kopalle, P., Marmorstein, H., Roggeveen, A. How Far Will You Travel to Save Money? The Moderating Effects of Product Availability Uncertainty Summer AMA, Boston, MA (2010)
  • Service Recovery Strategies
    Grewal, D., Roggeveen, A., Tsiros, M. Service Recovery Strategies WInter AMA, New Orleans, LA (2010)
  • The Impact of Experincing Goods on How They Are Evaluated
    Roggeveen, A. The Impact of Experincing Goods on How They Are Evaluated Maastricht University, Maastricht, Netherlands (2010)
  • How the Order of Information About an Experiential Product Impacts its Evaluation
    Grewal, D., Wilcox, K., Roggeveen, A. How the Order of Information About an Experiential Product Impacts its Evaluation ACR, Jacksonville (2010)
  • The Impact of Price Information Before and After Experiencing a Product
    Roggeveen, A., Wilcox, K., Grewal, D. The Impact of Price Information Before and After Experiencing a Product Pricing Conference, Boston, MA (2010)
  • Current Consumer Behavior Topics and Research Areas
    Roggeveen, A. Current Consumer Behavior Topics and Research Areas Chadwick, Martin, and Bailey, Boston, MA (2010)
  • How the Order of Sampled Experiential Goods Affects Choice
    Roggeveen, A., Biswas, D., Grewal, D. How the Order of Sampled Experiential Goods Affects Choice Babson College Research Chat, Babson College, Babson Park, MA (2010)