Mr. Shapiro has had over 36 years marketing and business management experience at the home offices of both Procter & Gamble and The Gillette Company. His responsibilities have included full marketing support in many diversified personal care and household categories in over 100 countries globally, where he has focused on long-term strategic business issues.

Mr. Shapiro's teaching interests cover a wide variety of areas, including marketing strategy, advertising, consumer promotions, marketing research and consumer behavior. In his 25 years of teaching experience, he has taught in graduate-level MBA programs at Xavier University, University of Cincinnati, Boston College, Harvard, Simmons College, Bentley and Babson College.

Mr. Shapiro's marketing and business consulting has included companies such as Black & Decker, Sony, Pepsi, Gillette, and the American Cancer Society.

Areas of expertise include: Competitive Strategy, Consumer Behavior, Global Marketing, Marketing Research, Marketing Strategy and New Product Development.