On Thursday, May 11 Babson alum Jackie Bassett spoke about her book So You Built It and They Didn't Come. Now What? at the Center for Women's Leadership monthly Author Series.

 

 

1) When Sales aren't nearly what you had expected, recognize long before you're out of cash this just can't go on and take immediate action!

 

2) Stop Selling and Start Interviewing; ask customers what they really do want!

3) Hire a Graphic Artist to build an end-user focused demo before you write a single line of code.

 

4) Hire just one Salesperson first and get five repeatable customers.
 

5) PR-PR-PR, then grow your sales team AFTER your revenues.

Jackie is Founder and CEO of BT Industrials, Inc. and was joined by Maggie Wells, CEO, HomePortfolio, who is shared her "Now What?" story as she works to reposition HomePortfolio for profitability and growth.

 

The Center for Women's Leadership also interviewed Jackie about her book and her role as an entrepreneur.