MKT7560

Global Marketing Strategy

This course investigates marketing techniques and programs as developed and implemented on an international scale across many countries. Evaluates global marketing strategies, special goals, and decision-making processes that are part of marketing in many countries simultaneously. Emphasizes extent of standardization of marketing programs across several countries and the selection of appropriate entry strategies for foreign markets.  The course will give students a global mindset to examine global opportunities and develop global strategies which leverage investments and experience across many countries simultaneously.  The course will examine global opportunities for both large and small companies.

Prerequisite: MKT7000 or MBA8520 or completion of one-year or two-year modules

This course is typically offered in the following semesters: Fall and Spring