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Michael Levy
Director
Charles Clarke Reynolds Chair Professor of Retail Marketing
Kriebel Hall #215
Babson College
Babson Park, MA 02457
781-239-5629
mlevy@babson.edu

Dhruv Grewal
Co-Director
Toyota Chair Professor of Marketing
Malloy Hall #213
Babson College
Babson Park, MA 02457
781-239-3902
dgrewal@babson.edu

Britt Hackmann
Project Manager
Kriebel Hall #213
Babson College
Babson Park, MA 02457
781-239-4381
bhackmann1@babson.edu


 

2008 Thought Leadership Conference Schedule

Tentative Agenda

Conference Venue: Babson College Executive Center

Date: April 24-26, 2008

 

Day 1: April 24, 2008 (Thursday)

Before 5:00pm          Hotel Check-in in Exec Ed. Lobby

5:00pm-6:00pm        Conference Registration in Exec Ed Lobby

6:30pm-7:00pm        Cocktails/light Hors d’uerves reception in Overlook room

6:30pm-9:00pm        Dinner in Overlook room with introduction by  Babson President-elect, Len Schlesinger

 

Day 2: April 25, 2008 (Friday)

7:00am-7:50am          Full breakfast in Woodland Dining room

(Allow 10 minutes to reach the Newton/Wellesley room & Olin Auditorium located in Olin Hall)

 7:30am-8:00am          Continental breakfast in Newton/Wellesley room & networking

with Babson students and alumni

 8:00am-12:00pm        Presentations by featured speakers in Olin Auditorium

Babson students and alumni are welcome 

Register at http://babson.imodules.com/s/651/index.aspx?sid=651&pgid=591&cid=1386&gid=1&ecid=1386

Leonard Schlesinger, President-Elect, Babson College (Former Chief Operating Officer, The Limited Brands)

Designing a 21st century retail operating system: the case of LBOS (Limited Brands Operating System)

Robert L. Price, Chief Marketing Officer, CVS

Retail Cold Fusion

William Dankworth, Vice-president Grocery Merchandising/DSD, Kroger

The Kroger Co.: Winning Through Customer First Approaches to Grocery Retailing

Geoff Atkinson, Vice-president Tactical Marketing, Overstock.com

Customer Experience and its impact on metrics

 

12:15pm-1:15pm         Lunch in Overlook room

 1:15pm-1:30pm          Meet in Hudson Room

 1:30pm-5:00pm          7 Breakout Sessions corresponding to the 7 themes

 5:00pm-6:30pm          Free time.  Option to have cocktails in the Bottom Line Lounge

 6:30pm-7:30pm          Dinner in the Woodland Dining room

 7:30pm                       Breakouts continue.

 

Day 3: April 26, 2008 (Saturday)

7:00am-8:00am          Full breakfast in Woodland Dining room

  8:15am-12:00pm       Presentations from the 7 groups in Hudson Room

8:15am-8:45am                       Group 1

8:45am-9:15am                       Group 2

9:15am-9:45am                       Group 3

9:45am-10:15am                     Group 4

10:15am-10:45am                   Group 5

10:45am-11:15am                   Group 6

11:15am-11:45am                   Group 7

11:45am-12:00pm       Summary & Next Steps

12:00pm-1:00pm         Lunch in Woodland Dining room

After 1:00pm               Departure

 


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