Curriculum

Retail Concentration

Courses with a (*) are held in Fall 2009

Required Courses

MKT 3540 : Retailing Management
MOB 3573 : Supply Chain Management *

Elective Courses (Choose a minimum of 2 courses from this list)

MKT 3510 : Marketing Research
MKT 3550 : Consumer Behavior *
MKT 4510 : Services Marketing
MKT 4515 : Brand Management *
MKT 3500 : Marketing Communications *
MOB 3515 : Human Resource Management *
MOB 3510 : Service Strategy and Innovation
MOB 3580 : Negotiations *
QTM 3612 : Data Mining and Competing Analytics *
EPS 3580 : Marketing for Entrepreneurs *
EPS 3545 : Family As Entrepreneur
EPS 3501 : Entrepreneurship and New Ventures *
MIS 3530 : Electronic Business

Suggested Courses, (but not for credit in the concentration)

EPS 3525: Social Enterprise Management *
EPS 3515: Key to Success Family Business *
MKT 3560: Design and Marketing of new products
MKT 3574: Managing the sales process *
ANT 3671: Material Culture
ECN 3660: International Trade Theory and Policy *
ECN 3670: Role of Government in Market Economy

SUGGESTED CAREER PATHS

(Each Career Path links to the corresponding course descriptions)

1. Career Path: Retail Management

•Merchandising/buying

•Store operations

•Brand Management (Selling to Retailers)

•Sales

Courses:

–MKT 3510: Marketing Research

–MKT 3550: Consumer Behavior *

–MKT 4510: Services Marketing

–MKT 4515: Brand Management *

–MKT 3500: Marketing Communications *

–MOB 3515: Human Resource Management *

–MOB 3510: Service Strategy and Innovation

–MOB 3580: Negotiations *

2. Career Path: Analytical Retail Intellegence

•Marketing Research

•Analytics—Scanner and Panel Data

•For Retailers or Information Consultants for Retailers

Courses:

–MKT 3510: Marketing Research

–QTM 3612: Applied Data Mining and Competiting Analytics *

3. Career Path: Retailing for Entrepreneurs

•Family Businesses or New Retail Ventures

•Selling to retailers

Courses:

–EPS 3580: Marketing for Entrepreneurs *

–EPS 3545: Family As Entrepreneur

–EPS 3501: Entrepreneurship and New Ventures *

–MOB 3515: Human Resource Management *

–MOB 3510: Service Strategy and Innovation

–MOB 3580: Negotiations *

•Retailing, Selling to Retailers, Consulting

•Inventory management, procurement, consulting

•Managing the flow of goods/services, information, and financials from raw materials to end users.

Courses:

–MOB 3510: Service Strategy and Innovation

–MIS 3530: Electronic Business

–MOB 3580: Negotiations *