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| COURSES Updated Fall 2007 | | MKT 3500
Professor:
Stephen Shapiro | Marketing Communications: 4.00 credits
(General Credit)
Examines the nature and role of communications in marketing, focusing on the goals and uses of advertising, sales promotion, public relations, direct marketing, and personal selling in achieving the communications objectives of marketing. Explores the design, organization, and implementation of the communications mix, and the economic, social, and ethical implications of promotion. Involves determining the promotional budget, creating a message strategy, planning the media mix, targeting communications to selected market segments, executing the promotion program, and measuring promotional effectiveness. Considers the relationship and integration among the various elements in the marketer's communications program. Students form agency teams to create a comprehensive integrated marketing communication plan for a product or service.
Prerequisite: IME 2
Fall 2008 and Spring 2009 | MKT 3510
Professors:
Ann Roggeveen, Ph.D.
| Marketing Research: 4.00 credits
(General Credit) This course provides students with hands-on experience with marketing research. Marketing research is an organized way of developing and providing information for decision-making purposes. All steps involved in the marketing research process problem definition, research design, data collection methods, questionnaire design, measurement, sampling, data analysis, data interpretation, and reporting - are discussed. Prerequisite: IME2 Spring 2009 | MKT 3540
Professor:
Michael Levy, Ph.D. | Retailing Management: 4.00 credits
Retailers lie at the end of the supply chain. They interface with the ultimate consumer as well as with suppliers. Retailers make investments in real estate and solicit funds from the investment community. Importantly, most of the major retailers in the United States are involved in multichannel strategies that involve selling over the Internet. As a result, this course should appeal to students with varied interests: retailing management, suppliers to retailers (or any business selling inventory), entrepreneurs, retail services, real estate, IT e-commerce, and finance. The objective of the course is to familiarize students with all of the major decisions retailers make, e.g., developing strategies, buying, financing, locating stores. The course is designed around experiential learning exercises-We get out and do it!
Prerequisite: IME 2 Fall 2008 and Spring 2009 | | MKT 3550
Professors:
Stephen Shapiro | Consumer Behavior: 4.00 credits
(General Credit)
This interdisciplinary course discusses the consumer as the focus of the marketing system. Course stresses the use of knowledge about consumer behavior in marketing decision. Examines the contributions of anthropology, sociology, psychology, strategy and economic to the understanding of consumer buying behavior. Explores individual behavioral variables (needs, motives, perception, attitudes, personality and learning) and group influences (family, social groups, culture, and business) as they affect the consumer decision-making process. Analyses how marketing programs, especially the communications, mix, can be developed to reflect a commitment to providing consumer satisfaction.
Prerequisite: IME2
Fall 2008 and Spring 2009 | MKT 4510
Professor:
Michael Mozill | Services Marketing: 4.00 credits
(General Credit)
(formerly MKT 4570)
The primary ob objective of this course is to help prepare students to function as effective marketers in a services economy. Students taking this course will become more are of the nature and characteristics of services, and have more knowledge about service quality, the foundation of services marketing. Students completing the course will understand the success factors in services marketing.
Prerequisite: IME2
Fall 2008 | MKT 4515
Professor:
John Fisher | Brand Management: 4.00 credits
Brand Management is an advanced marketing course that will prepare students to lead a brand-centered marketing team in the consumer products/services arena. The emphasis in the course is on marketing plans and day-to-day decision-making. Marketing decisions are usually made in a context of imperfect information, decision models that combine analysis with judgement, and a marketplace that is fast-changing. This course will prepare students to operate successfully in this read words environment. The concept of "brand equity" will be a building theme throughout. Prerequisite: IME2 Fall 2008 and Spring 2009 | MOB 3510
Professor:
Ivor Morgan, D.B.A. | Service Strategy and Innovation: 4.00 credits
(General Credit)
This course explores innovations in service strategy, design and delivery as demonstrated by a variety of world-class organizations. The course examines the strategies and operating models of various fast-paced, technology-intensive professional services. Industries examined include financial services, consulting, airlines, health care and hospitality, as well as a sampling of non-profit and small business organizations. A central theme is the exploration of the tools utilized by these companies to facilitate development of organizational competencies that make their names synonymous with service excellence. In today's economy, services comprise 75%-80% of the GDP and employ a comparable percentage of the workforce. This course develops a profile of the strategic capabilities required to create a high-performance service organization while maintaining the flexibility necessary to compete in this dynamic industry sector.
Prerequisite: IME 2 Spring 2009 | MOB 3515
Professor:
Joseph Weintraub, Ph.D. | Human Resource Management: 4.00 credits
(General Credit)
Provides an in-depth exploration of the challenges of managing through people. This course is appropriate for any student interested in serving in a management role, and particular for those interested in careers in human resource management. Topics covered include human resource planning, personnel selection, interviewing, resume construction, and performance management. Uses text, lectures, case studies, films, and experimental exercises.
Prerequisite: IME2
Fall 2008 | MOB 3580
Professor:
Elaine Landry | Negotiations: 4.00 credits
(General Credit)
This course explores the many ways that individuals think about and practice conflict resolution. Students will have a chance to learn more about their won negotiating preferences and the consequences of the choices they make. The course requires both intensive involvement in negotiation and mediation simulations/exercises and thoughtful application of theory through class discussion and written analysis. Class materials will reflect a variety of contexts from the workplace, including interpersonal, global, and cross-cultural interactions. Prerequisite: IME 3
Fall 2008 and Spring 2009 | | EPS 3501
Professors:
Neal B. Harris, Ph.D. Jennifer Walske George Bradley Angelo Santinelli | Entrepreneurship and New Ventures: 4.00 Credits
(General Credit)
Course concentrates on starting and growing new businesses. There are two primary course objectives: - To investigate the concepts, tools, and practices of entrepreneurship. We will concentrate on:
* Identifying new venture opportunities (versus ideas
* Evaluating the viability of a new venture
* Writing a business plan
* Understanding which skills are necessary for success and building a team that possesses those attributes
* Financing, starting, and operating a business. - To identify and exercise entrepreneurial skills through classroom debate and assignments. Upon your completion of Entrepreneurship & New Ventures you will:
* Be superior opportunity assessors and shapers
* Understand the integration of people and process in entrepreneurship
* Be able to write, articulate, and present a business plan that will be ready for investor review.
* Have a better understanding of your personal entrepreneurial capacity.
Case studies are used as the primary tool for discussion, and are augmented with readings, guest speakers, videos, and software simulations. Student teams will write a business plan for a new venture.
EPS3501- T Entrepreneurship and New Ventures (technology) (General Credit) Course concentrates on starting and growing new businesses. (See description for EPS3501 above.) While the course will deal with a variety of types of ventures, there will be a particular focus on technology based businesses. Prerequisite: IME 2 Fall 2008 and Spring 2008 | | EPS 3580
Professor: Abdul Ali | Marketing for Entrepreneurs: 4.00 credits
(General Credit)
This course provides an in-depth study of entrepreneurial marketing strategies for the 21st century. It examines how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly-competitive industries. Recognition is given to the need of management to operate flexibly, make maximum effective use of scarce resources in terms of people, equipment and funds, and the opportunities that exist within new and established market niches. Classes focus on a combination of brief lectures, extensive case study analyses and a term-long group assignment involving student-generated entrepreneurial product or service offerings. Prerequisites: IME 2 and EPS3501 Fall 2008 and Spring 2009 | EPS 3581
Professor: Michael McGrann | Family as Entrepreneur: 4.00 credits
(General Credit)
This course will explore the entrepreneurial process within the context of the family. It will examine the requisite mindset and methods that families must adopt in order to function as entrepreneurs, as well as topics such as the family as the entrepreneurial team, creating urgency in the organization for venturing and renewal, funding new ventures as a family, sharing value with the entrepreneurs, partnering for creating new ventures, and the challenges facing families who want to act like an entrepreneur. Prerequisites: IME 2 Spring 2009 | MIS 3530
Professor:
Theodore Grossman | Electronic Business: 4.00 credits
Advanced Elective - General College Credit
Studies the rapidly evolving developments surrounding electronic commerce (or electronic business). Generally characterized as an assortment of computer-based systems to support the exchange of information and communication in electronic form, electronic commerce (EC) and its associated topics are looked at from four perspectives. (1) EC's shaping of business strategies and organization design, and how these in turn shape EC practices. (2) EC's broad impact on entire industries and marketplaces. (3) EC's technology requirements including hardware, software, networks, standards and protocols. (4) EC's impact on a business' existing systems. The course looks at the history of EC and analyzes the mistakes made in EC's early implementations and then applies that to today's use of EC. Guest speakers representing various industries are used to demonstrate how these industries are currently using EC in a fast changing world. This course emphasizes the case study method and class discussion for learning. Prerequisite: IME 1 & (MIS1000 or FME1001) Spring 2009 | QTM 3612
Professor:
Isabel Allen, Ph.D. | Data Mining and Competing Analytics: 4.00 credits
(Advanced Lib Arts)
This course will examine the methods and challenges faced in extracting meaningful information from marketing, financial and especially e-commerce data. You will accomplish this by learning new techniques for data gathering and data analysis as well as in discussions with companies currently trying to turn the information in their databases into increased business opportunities. The course will use a variety of new methodologies for finding patterns in large datasets as well as creating databases from Internet and legacy information. Guest speakers from biotech, financial, and marketing companies will participate in the class. We will discuss both the methodologies and software they are using as well as the ethical issues they face in using this data.
Prerequisite: QTM2420 or QTM2421 Spring 2009 | MOB 3573
Professor:
Yoo-Taek Lee, D.B.A. | Supply Chain Management: 4.00 credits
(Advanced Management)
Supply chain management (SCM) is an integrated approach to managing the flow of goods/services, information and financials from the raw materials to the consumer (throughout the supply chain) to satisfy customers' expectations and achieve profitability. Demand Chain management (DCM) takes a more customer focused approach to SCM. This course is designed to provide undergraduate students with an integrated perspective of SCM & DCM to develop the capability to analyze current supply chain operations, to reconfigure the structure of supply chain, and to develop competitive supply chains. Students will identify major barrier to effective supply and demand chain management, recognize best practices in supply and demand chain management, and assess the effect of advanced technologies on supply chain implementation.
Prerequisites: IME 2 and IME 3 Spring 2009 | | | | | | | | | | | | | | | | | | | | | | | |  |
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