I. EXECUTIVE SUMMARY

• Description of the Business Concept and the Business.
• The Opportunity and Strategy.
• The Target Market and Projections.
• The Competitive Advantages.
• Sustainability.  
• The Team.
• The Offering.

II. THE INDUSTRY AND THE COMPANY AND ITS PRODUCT(S) OR SERVICE(S)

• The Industry.
• The Company and the Concept.
• The Product(s) or Service(s).
• Entry and Growth Strategy.

III. MARKET RESEARCH AND ANALYSIS

• Customers.
• Market Size and Trends.
• Competition and Competitive Edges.
• Estimated Market Share and Sales.
• Ongoing Market Evaluation.

IV. THE ECONOMICS OF THE BUSINESS

• Gross and Operating Margins.
• Profit Potential and Durability.
• Fixed, Variable and Semivariable Costs.
• Months to Breakeven.
• Months to Reach Positive Cash Flow.

V. MARKETING PLAN

• Overall Marketing Strategy.
• Pricing.
• Sales Tactics.
• Services and Warranty Policies.
• Advertising and Promotion.
• Distribution.

VI. DESIGN AND DEVELOPMENT PLANS

• Development Status and Tasks.
• Difficulties and Risks.
• Product Improvement and New Products.
• Costs.
• Proprietary Issues.

VII. MANUFACTURING AND OPERATIONS PLAN

• Operating Cycle.
• Geographical Location.
• Facilities and Improvements.
• Strategy and Plans.
• Regulatory and Legal Issues.

VIII. MANAGEMENT TEAM

• Organization.
• Key Management Personnel.
• Management Compensation and Ownership.
• Other Investors.
• Employment and Other Agreements and Stock Option and Bonus Plans.
• Board of Directors.
• Other Shareholders, Rights and Restrictions.
• Supporting Professional Advisors and Services.

IX. OVERALL SCHEDULE

X. CRITICAL RISKS, PROBLEMS, AND ASSUMPTIONS

XI. THE FINANCIAL PLAN

• Actual Income Statements and Balance Sheets.
• Pro Forma Income Statements.
• Pro Forma Balance Sheets.
• Pro Forma Cash Flow Analysis.
• Break-even Chart.
• Cost Control.
• Highlights.

XII. PROPOSED COMPANY OFFERING

• Desired Financing.
• Offering.
• Capitalization.
• Use of Funds.
• Investor's Return.

XIII. APPENDICES

© 2007 Jeffry A. Timmons

Babson College
Babson Park, MA 02457
Phone: 781-235-1200