Babson Professor William Bygrave, Case Director
Carl Hedberg, Case Writer

Arthur M. Blank Center for Entrepreneurship,
© Babson College, 1999.

Abstract

Matt Grant is a part-time MBA student who is developing a free publication that lists a calendar of upcoming athletic events including road races, walks, triathlons, biathlons, bicycle tours/races, open track meets and multi-sport activities in the greater Boston region. In his spare time, he has launched a trial edition and the response has been so encouraging that he is on the verge of giving up a promising career with a big electronics company to pursue his new venture full time. He is wondering how to break the news to his wife, who is pursuing her own career as a lawyer.

The case should be positioned at the beginning of a new ventures course.

Students should have read chapters 1, 2, and 3 of The Portable MBA in Entrepreneurship, 3rd edition, William Bygrave and Andrew Zacharakis (editors), New York: Wiley, 2003

Location: Massachusetts
Years of the Case: 2003
Industry segment: Publishing a specialized give-away magazine.
Stage of the Company: Startup
Age of entrepreneur: 27
Key Words: Career choice, finding and shaping an opportunity, networking, raising money from the 4Fs, bootstrapping, publishing, distributing a give-away magazine, young professional couple with dual careers.

DVD

There is a 36 minute DVD available for this case. Please place orders through ecch.

Teaching Notes

There is a 6-page teaching note available, written by Bill Bygrave.

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