Class Brand $ Use the pdf binocular search to locate your company or brand. Provides quarterly expenditures by media type for each brand.
RDS Business Reference Suite Choose Marketing Campaign from Concept Term drop down menu and type in company or product name. If this does not work, type in (marketing or advertising) and (product name or company) in the keyword box.
Provides trade journal and magazine articles that give quantitative and qualitative budgetary data.
Factiva Click on Industry >> Advertising/Public Relations >> and >> Done to narrow the type of journals searched. Add in your company or product name for in the free text search box.
By searching magazines and journals devoted to the advertising and marketing areas, one may discern a lot of information about particular campaigns.
Encyclopedia of Major Marketing Campaigns ed. Gale Group - Reference HF5837.E53. In two volumes; v.1 2000 and v.2 2006. Provides advertising and marketing initiatives for hundreds of companies along with further suggested readings.
