First Time Users - send your account request to reference@babson.edu or contact a reference librarian at x4596.

Returning Users

Brief Description: Forrester provides in-depth market research reports with a focus on emerging technology.

Use Restrictions: Academic use only. See below.

Access Restrictions: Students, Faculty, Staff may use
Alumni and Visitors may not use.

Citing Articles
Connecting to Forrester 
Scope

MLA Style Examples:

Wilkoff, Nicolas, et al. "Centralized IT Purchasing Will Continue to Pressure Prices."

IT Spending. 15 June 2004. Forrester Research. Babson College Horn Lib., Babson Park, MA. 25 July 2004. <http://www.forrester.com>.

For additional MLA examples, visit the MLA site.

1. Contact a reference librarian: Call x4596 or email reference@babson.edu to have an account set up. We will verify your current enrollment in classes before allowing access.
   
2. A reference librarian will email your username/password and a License Agreement. After reading the License Agreement, you can log into your account. Logging in means that you accept the License Agreement.
   • Students' accounts will be disabled at the end of each semester. At that time, if you are still a currently enrolled student, you can contact a reference librarian to reactivate your account. We will again verify that you are currently enrolled in classes before reactivating your account. We cannot activate your account if there are no classes currently in session.
   • Babson faculty members' accounts will remain active unless they leave the college, at which time the account will be disabled/deleted.

For problems or other questions, call the Horn Library Information Desk at 781-239-4596 or send an e-mail to reference@babson.edu.

Forrester provides in-depth market research reports with a focus on emerging technology. The Academic Network Package includes strategy research reports focusing on industry, technology, European and country markets plus core skills. Giga content is included since they were acquired by Forrester in 2003.

Restrictions on Use: Forrester is for academic research only by currently enrolled Babson students and current Babson faculty, instructors and researchers. Forrester may not be used for job hunting, internships and other commercial use (particularly in an employment setting), but reports may be consulted for Babson Consulting Alliance Program and faculty case writing. In all cases graphs, charts and other information should be cited appropriately and reports or significant excerpts should never be forwarded to others.

Areas of Research

TechRankings uses lab-tested evaluations to deliver analysis and online customization tools for selecting and implementing technology products.
TechStrategy provides qualitative industry and technology research that analyzes the impact of technology change and informs strategic decision-making.
Technographics® is the most comprehensive quantitative research program available for determining how technology is considered, bought, and used by consumers and businesses.

As a registered user on Forrester's Web site, you will have access to the following research areas:

Please be advised that the following Forrester products are not available for your use:

• Contact with our research team
• Research Inquiry

For More Information:
Please contact Anna Burke, Manager, Library Instructional Technology, (781)239-6407 or email aburke1@babson.edu.

Updated October 12, 2007
By  Anna Burke