Connect to RDS Business Reference Suite
If off campus: enter your Babson username and password when prompted

Brief Description: Use Tablebase and Business & Industry for industry, markets and marketing strategy.

Access Restrictions: Students, Faculty, Staff, and Walk-In Alumni and Visitors may use.

Citing Articles
Basic Steps
Advanced Search Tips
Viewing, Printing & Saving
Scope
 

APA Style Example:

(2007, August). Boosting the benefits: health-minded consumers are seeking 

more bottled juices. Dairy Field, 190(8), 62. Retrieved October 13, 2007, from http://rdsweb1.rdsinc.com/. 

For additional APA examples, visit the APA website.

MLA Style Example:

"Boosting the benefits: health-minded consumers are seeking more bottled 

juices." Dairy Field, Aug. 2007: 62. TableBase. RDS Business Reference Suite. Babson College Horn Lib., Babson Park, MA. 13 October 2007.  <http://rdsweb1.rdsinc.com/>.

For additional MLA examples, visit the MLA website.

• In the Keyword, Words in Title and Company boxes, enter words and phrases connected by AND, OR, NOT.
  
• Buzzwords such as Concept Terms, Marketing Terms, Industry Names, Product Codes, Geographic Codes, Document Types can be selected from lists.
  
• Highlight desired term or use the Multi-Select feature to select more than one term. Holding down the Ctrl key allows you to select multiple terms. For a larger selection of terms, search each database separately.
  
• Click Search. 

Search Type

Format

Example

MM/DD/YY

6/30/97

General Motors

entrepreneur and team entrepreneur or intrapreneur

ben and jerry* (includes jerry or jerry's)
microbrew* (for microbrewery, microbreweries...)

term adjX term

fruit adj2 loom

NEAR **

term nearX term

market near3 share

* To take full advantage of detailed indexing, search one database at a time.

** When using NEAR, you cannot always use this with complex searches.

Segment or Field Searching

1. To print, click File > Print from the browser toolbar.
2. Ensure the correct printer is chosen and click ok
3. To save, click File > Save As.
4. Make sure you save to A:\ , change the extension to .txt, and change the file type to "Plain Text".

Be aware that text sometimes gets cut off at the margin when printing.  To ensure you print all text, copy and paste the article into a word processing program.

Business and Industry Database (B&I) uses detailed indexing to help you focus your search on particular industries, products, markets, and marketing strategies. Coverage includes "over 900 trade and business publications covering business events in over 190 countries around the world" from 1995 to present.

TableBase provides current market share and rankings with the same detailed indexing in B&I. Table data is obtained worldwide from privately-published statistical annuals, trade associations, non-profit research groups, government agencies. Subjects covered include: market share, company and brand rankings, industry and product forecasts, production and consumption statistics, imports and exports, usage and capacity, number of users and outlets, trends and demographics.

Updated October 13, 2007
By Rachel Zyirek