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781-239-4596

 
 

Ad$pender logo_tns
 

Go! Connect to Ad$pender
Available in the library only. A librarian must log you in to this database on library workstations 1-4.

Brief Description: Provides multi-media advertising expenditures across 12 media.

Citing Articles
Scope
Basic Steps
Advanced Search Tips
Viewing, Printing & Saving
Quick Flash Tutorial

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Citing Articles

APA Style Example:

TNS Media Intelligence. (2007). Ad$pender. Retrieved July 13, 2007, from
      http://www.tns-mi.com.

For additional APA examples, visit the APA site.

MLA Style Examples:

TNS Media intelligence. Title of table. Ad$pender. 2007. TNS Media Intelligence.
      July 13, 2007. <http://www.tns-mi.com>

For additional MLA examples, visit the MLA site.


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Basic Steps

A librarian must log you in to use this database! Please use workstations 1-4 only!

  •   From the main screen click on Create Custom Reports (top left)  
  •   Highlight the available media you want (the recommendation is All
       Media).   Click the Select arrow button and then click Next (bottom
      right). 
  •   Select the Frequency and Date range (no more than 5 years at a time)
      and click Add and then Next and proceed to the Product Set.
  •   The Product Set page contains brands, products and companies.
  •   If you are uncertain where to start, type a keyword into the “Search
      Across All Product Levels”. You may choose to search where your
      keyword  “begins with” or “contains”. Recommendation is to use
      “contains” to make sure you find all matching keywords.
  •   Once your criteria have been selected click Next and complete the
      Report Format page, by choosing the Sorts. If you wish to see the
      products broken out by brands choose Sort by Product from the drop
      down menu in the "Break out your report" box.  Choose any measures
      you would like to see.
  •   Click Next and leave the default settings or complete the Report Options
      form as needed.
  •   Click Next for the Report Summary page.  Type in a report name and click
      Run.
  •   The next screen shows the Report Viewer. If the status isn’t Running click
      the Refresh Listing just above the box until the status is Completed.

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Viewing, Printing & Saving

You may choose to view in .pdf or Excel by clicking on the appropriate icon adjacent to your report title.

You may then choose to Print or Save your report using the appropriate commands in either Adobe or Excel.  Please transfer any saved reports to a share drive or your own computer before logging off as your work may periodically be deleted.

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Scope

Provides multi-media advertising expenditures across 12 media including magazines, newspapers, internet, TV, radio, outdoor and more. View by category, parent company, subsidiary and brand. Contact a librarian to log you in.


Access Restrictions: Students, Faculty, Staff may use. Alumni and Visitors may not use. Librarian must log user in.
List of Titles:

 

Years of Coverage:
Number of Simultaneous Users: single – login by librarian
Durable links: Not Available
Customer Support: 800-497-8450
Online User Documentation: Help button and online .pdf manual
Not connecting? Check out our troubleshooting tips. Questions or continued problems, call the Library Information Desk at 781-239-4596 or submit a Problem Report.

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Updated December 4, 2007
By  Nancy Dlott

 

 

 

 

Copyright © Babson College 2008. All rights reserved.