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Industry Information
Overviews Other 
Benchmark with a Competitor - Hoovers - public, private, international companies & their competitors
- Thomson Research - SEC filings (10K, 10Q) & annual reports, (See also Thomson One Banker for M&A, Thomson Deals, earnings estimates, financial ratios, and more.)
- GuideStar - non-profit organizations with Form 990s
- Dun's Million Dollar Database - for lists of private & public companies
- Analysts reports: Investext and Value Line Investment Survey
- Full Text Articles – Factiva, EBSCOhost "Business Source Complete", LexisNexis Academic, RDS
- KLD's Socrates - company reports on socially responsible activities
Estimation of Market Size, Growth, and Market Share Techniques for Determining Market Share & Market Size: - Identifying competitors using Hoovers, Dun’s; adding sales; and determining %
- Finding total regional sales using Census sources (sometimes estimated from total payroll), and then figuring what % for your company
Determination of Customer Profile and Media Habit Market Research Reports Market Demographics Consumer Behavior Articles Industry Ratios The library has several very good printed resources on financial ratios on Permanent Reserve behind the Reference Desk. For more information, please ask the Reference Librarian or consult one of the guides given below. Please note: For additional material on financial analysis and other areas, please see the following library web guides: See also the "Services for Graduate Students" page for additional search tips and the "Ethical Use of Information" pages on Citing Sources, Ethical Use Scenarios, and Copyright.
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