Connect to MarketResearch.com Academic
If off campus: enter your Babson username and password when prompted

Brief Description: MarketResearch.com Academic provides the full text of lengthy demographic, consumer and industrial product market research reports published by Packaged Facts, Kalorama Information, and Specialists in Business Information.

Access Restrictions: Students, Faculty, Staff, and Walk-In Alumni and Visitors may use.

Citing Articles
Basic Steps
Viewing, Printing & Saving
Scope

MLA Style Examples:

Packaged Facts. "The U.S. Kids' Food and Beverage Market". November 2002.

MarketResearch.com. Babson College Horn Lib., Babson Park, MA. 13 Jul 2004 <http://www.marketresearch.com>.

For additional MLA examples, visit the MLA site.

• Enter a keyword for a Quick Search on the left side of the screen or
• You may Browse by major Research Category from the front page or
• Click Advanced Search for more specific field searching such as words in a title, publication, date or keyword boolean searching.

To view a report click the report title and then click Read (top right side).
   
Once the report is displayed you may print or save it using the Adobe icons.

MarketResearch.com Academic provides the full text of lengthy demographic, consumer and industrial product market research reports published by Packaged Facts, Kalorama Information, and Specialists in Business Information.

Updated October 25, 2006
By  Nancy Dlott