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Topics: Advertising Industry

Investext
Try typing in advertising and industry report into the keyword box. Also, type in the name of a public company into the company box and the term initiating into the keywords in order to retrieve more substantial reports.

ProQuest
Type in advertising industry and trends into the Citation/Abstract field. Add keywords as needed.

American Association of Advertising Agencies.
Links to related advertising organizations and government sites and news releases.

The Advertising Red Books: Agencies.  
Information Desk 1 HF5805 .S781
Covers essential facts about advertising agencies including clients, billings and personnel

The Advertising Red Books: Advertisers. 
Information Desk 1 HF5805 .S7
Provides financial overview of companies spending at least $200,000 on national or regional advertising campaigns - gives listing of kinds of media used (ex. billboard, cable etc.)

American Advertising Federation
Links to industry associations and publications


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Last Updated On
December 3, 2007

 

 

 

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