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Marketing Research: MKT3510

Market Research Reports
Customer Profiles
Company Information
For Industry Information
Top Databases for Articles
Citing Sources

Market Research Reports

MarketResearch.com: A market research service which provides access to the full text of hundreds of lengthy market research reports. Topics include beverages and food, computers, energy, financial services, healthcare, retailing, telecommunications and much more. No guarantee that you will find your specific product or industry but it is worth a try.
Mintel Reports Database: Provides over 900 market research reports focusing on consumer products, lifestyles, retailing and international travel industry. Reports include market size, growth, distribution, competitors and consumer usage.
IBISWorld IBISWorld Industry market research reports cover thousands of industries in the United States economy on the NAICS code level.

For Customer Profiles

: Provides consumer data on 75 local markets (DMAs). The Scarborough client base includes: newspapers, radio, television, cable, online services, agencies, advertisers, yellow pages, and outdoor. Categories surveyed are consumer retail shopping behavior, product consumption, media usage, lifestyle behavior and demographics.

Mediamark Reporter
: Provides information on demographics, lifestyles, product and brand usage and advertising media preferences.
Simmons Market Research: An electronic resource to consumer demographics by very specific product type and/or product name. For example, use Simmons to find out the demographics of people who eat Skippy Peanut Butter or drive BMWs.
Sourcebook America .: Provides demographic data, including population, income, Spending Potential Indexes (SPI), Tapestry consumer segments, and much more.

For Company Information

NOTE: Please consult the guide Company Research for a more complete list of resources, particularly when researching private companies. If your company is public you may begin with the following:


Capital IQ: Provides information on public and private companies as well as professionals worldwide. Used for complex financial statement analysis, comparables analysis, financial modeling, sector analysis and charting.
Investext: Provides the full text of thousands of investment analysts reports, primarily for public companies. Much of the information is financial but sometimes the reports may offer some insight into the company's marketing strategy or strategic plans and sometimes they provide a good overview of the industry.

For Industry Information

See IBISWorld above
Mergent Online: Provides in-depth analysis of 30 key industries covering the major regions of the world. These PDF reports describe the market environment and industry landscape for companies, industries, countries and regions as well as key trends, major players and market outlooks.
Standard & Poor's NetAdvantage Industry Surveys
Information Desk 1 and online: Covers about 50 major industries and provides an overview of the industry and the major players and comparisons of their financials.