Benchmark with a Competitor

• Capital IQ - public and private companies, M&A, People, industry coverage
  
• Thomson One Banker  (M&A, Thomson Deals, earnings estimates, financial ratios, and more)
  
• Dun's Million Dollar Database - for lists of private & public companies
  
• Analysts reports: Investext and Value Line Investment Survey
  
• Reference USA - 13 million private and public U.S. businesses
  
• EBSCOhost "Business Source Complete" -Company profiles, full-text articles
  
• Hoovers - public, private, international
  
• KLD'sSocrates - company reports on socially responsible activities
  
• GuideStar - non-profit organizations with Form 990s
  

Estimation of Market Size, Growth, and Market Share

• RDS BizSuite
• Factiva
• IBISWorld - Provides information on thousands of industries, including NAICS codes
• Mintel
• InfoTech Trends
• Forrester Research - (Email: Reference for initial access)
• Trade Associations 
• Research Reports:  Investext and MarketResearch.com
• US Census Bureau data by NAICS code
• Euromonitor GMID
• See also:  "Market Share, Market Size & Competitors"

Techniques for Determining Market Share & Market Size:

• Identifying competitors using Hoovers, Dun’s; adding sales; and determining %
• Finding total regional sales using Census sources (sometimes estimated from total payroll), and then figuring what % for your company

Determination of Customer Profile and Media Habit

Market Research Reports

• IBISWorld
• Mintel
• MarketResearch.com
• Forrester Research
• Trade Associations

Market Demographics

• American Fact Finder (See also, US Census Bureau web site under "People")
• Sourcebook America
• WDI Online
• Euromonitor GMID

       Consumer Behavior

• Mediamark Reporter with MRI+ - on or off campus
• Scarboroughvia Arbitron Qualitap - campus-wide network
• Simmons - available in library only

Articles

• EBSCOhost
• LexisNexis Academic
• RDS BizSuite
• Factiva
• ProQuest

Industry Ratios

The library has several very good printed resources on financial ratios on Permanent Reserve behind the Reference Desk. For more information, please ask the Reference Librarian or consult one of the guides given below.

Please note:  For additional material on financial analysis and other areas, please see the following library web guides:

• Financial Reporting and Corporate Finance
• Industry Topic Search:  Industry Ratios
• Business Plan Research

See also the "Services for Graduate Students" page for additional search tips and the "Ethical Use of Information" pages on Citing Sources, Ethical Use Scenarios, and Copyright.