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Industry Focus
Encyclopedia of American Industries. 2 vols.
HC102.E53 (Information Desk1) and in Business & Company Resource Center.
A good introduction to the structure of an industry. Arranged by SIC and NAICS codes.
Standard & Poor's NetAdvantage. Industry Surveys.
Periodical (Information Desk1). Surveys over 50 different industries and provides some financial data for companies within each industry.
Investext Plus
Offers the full text of brokerage house reports. Some of these reports may contain some good industry data.
IBISWorld
Market research reports covering thousands of industries in the United States economy on the NAICS code level.
Statistical Trends & Other Data Statistical Abstract of the United States and HA202.A1 (Information Desk1).
This compendium contains a wide variety of statistics. Check the sources listed at the end of the table to locate more detailed or more recent data.
County Business Patterns. U.S. Bureau of the Census.
Payroll and number of establishments by employee size are given by state, county and the U.S. for most NAICS codes. See also the Census site for additional data including Current Industrial Reports and demographics.
The Target Market Consumer Expenditure Study. U.S. Bureau of Labor Statistics
Family income and expenditures for food and other categories are presented with families classified by income, race, age, region and more.
LifeStyle Market Analyst.
HF5415.33.U6 L54 (Information Desk1)
A good place to look for lifestyle information for geographic areas, lifestyle interest groups (eg. bicycling), and age and income groups. Magazine Dimensions
HF6105.U5.M23 (Information Desk1)
Includes statistics and discussions on ad spending and revenues, magazine audiences/profiles and readership. Also available as a pdf file on workstation in Room 110 (ask a reference librarian to access it). Mediamark Reporter with MRI+
Provides information on demographics, lifestyles, product and brand usage and advertising media preferences. MRI+ also allows users to create magazine lists with audience and circulation rates. Scarborough Arbitron.
Provides local market consumer information. The client base includes: newspaper, radio, broadcast television, cable systems, online services, agencies, advertisers, yellow pages, and outdoor. About 75 local markets are measured and the categories surveyed are consumer retail shopping behavior, product consumption, media usage, lifestyle behavior and all demographics.
Simmons Study of Media and Markets.
Simmons covers products and the characteristics of their consumers and various media audiences and their characteristics.
Sourcebook America with ArcReader.
Provides demographic data, including population, Spending Potential Indexes (SPI), income, race, Tapestry (classifies neighborhoods into consumer segments), and much more. Data are presented by state, county, DMA and zip code. In addition, business data by county and zip code are available.
TV Dimensions
HE8700.8.T917 (Information Desk1)
Loaded with statistics on TV viewing and audience, advertising rates and expenditures, trends, growth, cable penetration, and much more. Also available as a pdf file on workstation in Room 110 (ask a reference librarian to access it).
Geographic Market Surveys Sources in this section contain basic data for states, metropolitan statistical areas (MSAs), counties and cities. Some sources include market rankings. See also the topic tool pages for National Geographic market surveys and Massachusetts Geographic market surveys. Rand McNally Commercial Atlas and Marketing Guide. (Atlas Case)
This large atlas is packed with maps and tables showing demographic, industrial, transportation, railroad, airline, hospital data and more.
- "Survey of Buying Power." Sales and Marketing Management .
HF5415.3.S3 (Information Desk1)
Provides current state, county, city and town estimates of population by age, retail sales by store group, and SM&M's own Effective Buying Income (EBI) and Buying Power Index.
U.S. Bureau of the Census. 2000 Census of Population and Housing.
Detailed statistical data is gathered every 10 years on all aspects of the U.S. population: social, economic, geographical, age, income, etc.
Company Data You are usually looking for marketing strategy (positioning, target markets, market mix, competition). If a company is not publicly held, go directly to "Articles and Books" below and prepare for less information. - Annual & 10-K reports Thomson One Banker, Edgar and LexisNexis
- See the text in these reports for a business description, product listings, distribution channels, possible impact of regulations & law suits and discussions of strategic issues.
Investext Plus
Offers the full text of brokerage house reports.
Directories.
Directories and buyer's guides (often special issues of trade journals) generally provide names, addresses, product or service and often sales with listings by industry. The Horn Library research guide "Company Topic Search" provides a list of major national and New England directories.
Articles and Books Use the sources listed below to find books and articles on the psychographics, buying behavior, attitudes and other characteristics of specific target markets such as teens, senior citizens, and the affluent.
WEBnet Library CatalogFor industry-specific sources.
Proquest
Over 1000 U.S. and international academic and trade business publications, many with full text available online.
Factiva
This database provides the full text of the Wall Street Journal and over 8000 other U.S. and international publications.
EBSCOhost
Provides over 1100 full text journals covering business, management, economics, banking, finance, accounting and more and indexing and abstracts for more than 1700 journals. - RDS Bizsuite
This database provides abstracts and full text trade journal articles with excellent indexing of marketing terms and concepts as well as product names.
Market Research Studies MarketResearch.com Academic
Provides the full text of market research reports on a variety of consumer products. IBIS World
Market research reports covering thousands of industries in the United States economy on the NAICS code level.
Mintel Reports Database
Provides over 900 market research reports focusing on consumer products, lifestyles, retailing and international travel industry. Reports include market size, growth, distribution, competitors and consumer usage. |
