Standard Directory of Advertisers. HC102.S87x (Information Desk 1) - Directory of companies that advertise nationally arranged by industry. Lists: officers, products, agency, budget, top sales personnel, trade names.
Advertising Ratios & Budgets. Schonfeld & Associates. Ref HF5801.A2446 (Information Desk 1) - Historical and forecasted advertising budgets and ratios for companies grouped within SIC codes and also sorted by budget size and growth rate.
Magazine Dimensions, Media Dynamics, Inc. Ref HF6105 .U5 M23 (Information Desk 1) - Discussion and statistics on ad spending and revenues, magazine audiences/profiles and readership.
Mccann Worldgroup –
Click the link on the bottom left for a report on advertising expenditures and look for links to other free information. TV Dimensions.
Media Dynamics Inc. Ref HE8700.8.T917 (Information Desk1) - Lots of good statistics on TV viewing, advertising rates and expenditures. Also available as a pdf file on workstation in Room 110 (ask a reference librarian to access it). For additional advertising sources see the Reseach Guide: Advertising/Marketing Communications.
