Standard Rate and Data Service. Rates are provided by the SRDS series which includes: "SRDS Business Publications", "Consumer Magazine Advertising Source", "SRDS Newspaper Advertising Source", "Radio Advertising Source", "TV & Cable" and "Out-of-Home".
Magazine Dimensions, Media Dynamics, Inc. Ref HF6105 .U5 M23 2005, (Information Desk1). Discussion and statistics on ad spending and revenues, magazine audiences/profiles and readership. Also available as a pdf file on workstation in Room 110 (ask a reference librarian to access it).
Media Kits. Go to the magazine or newspapers web site and type in the "name of the publication" and the phrase "media kit" and click on Rates. Most publications provide this feature.
MRI Plus is used to evaluate magazines and includes audience data, industry studies, rates, circulation data, advertising effectiveness, etc. Try typing in the title of a major periodical to obtain some circulation and audience data. Data are not complete but it offers some good data for free after you sign up.
TV Dimensions. Media Dynamics Inc. Ref HE8700.8.T917 2006 (Information Desk1). Loaded with statistics on TV viewing and audience, advertising rates and expenditures, trends, growth, cable penetration, and much more. Also available as a pdf file on workstation in Room 110 (ask a reference librarian to access it).
For additional advertising sources see the Research Guide Advertising/Marketing Communications.
