Entrepreneurs Inside: Accelerating Business Growth with Corporate Entrepreneurs--reveals an untapped source of growth and explains how CEOs can start capturing its full potential today
Many organizations are missing significant growth opportunities because they are not effectively harnessing the most able business builders they’ve got: their corporate entrepreneurs.
That’s the core message of Entrepreneurs Inside: Accelerating Business Growth with Corporate Entrepreneurs (Xlibris, 2007), by Susan Foley, Executive Director, Research Centers at Babson Executive Education and Founder, Corporate Entrepreneurs, LLC.
Corporate entrepreneurs are the in-house counterparts of the classic celebrity entrepreneurs you read and hear about everyday. They build new revenue-generating products and services and sometimes whole new business entities within an established company.
Building a new business inside of an existing organization is a daunting task. It takes a unique combination of competencies to lead these initiatives.
The book describes the competencies of successful corporate entrepreneurs and entrepreneurial leaders. It also reveals the obstacles and hidden barriers these executives encountered as they created the entrepreneurial culture necessary for success.
Entrepreneurs Inside offers a practical look at corporate entrepreneurship, innovation, and execution. Included in the book are the tools to help identify, develop and implement the entrepreneurial mindset and infrastructure required to accelerate business growth.
The book’s inspiration came from an extraordinary group of individuals who stepped up to the challenge of building new growth businesses. These senior executives—many reporting directly to the CEO—started multi-billion dollar businesses within their organizations. They provided new insight and understanding of what it means to be a corporate entrepreneur.
Entrepreneurs Inside explores:
- Top competencies of successful corporate entrepreneurs
- Three P’s for entrepreneurial success-People, Process, Place
- Building blocks of corporate entrepreneurship
- Entrepreneurial framework
- Living in a world of contrasts
- Navigating uncertainty
- Traversing the “valley of despair”
- Executing with precision
- And more…..
Entrepreneurs Inside explains what separates the wheat from the chaff, describing the attributes and skills of successful corporate entrepreneurs and entrepreneurial leaders. It offers insights and lessons learned from experienced corporate entrepreneurs on what it takes to build the culture and infrastructure for success. It looks at the organizational systems and processes that impede progress and how culture can get in the way. The book also explores some of the reasons why many innovation efforts are not successful and why without CEO involvement entrepreneurial efforts are doomed to fail.
Are you a corporate entrepreneur? Take a quick survey to find out. You may be eligible to participate in a benchmarking study. Go to www.entrepreneursinside.com to take the survey and learn more about Entrepreneurs Inside.
About the AuthorSusan Foley (Melrose, MA) is the founder of Corporate Entrepreneurs LLC and the executive director of the Research Centers at Babson Executive Education. As an experienced corporate entrepreneur, Foley understands the challenges and opportunities of creating the entrepreneurial mindset and infrastructure inside an established organization. Foley has spent the last 20 years helping organizations develop new businesses that have generated millions of dollars. Prior to this she held senior positions at Standard & Poor’s, 3M, Hewlett-Packard, Digital Equipment, and Arthur D. Little. Foley can be reached at Babson Executive Education: 781-239-6290; sfoley@babson.edu; and susan@corporate-entrepreneurs.com.
ENTREPRENEURS INSIDE
Accelerating Business Growth with Corporate Entrepreneurs
Author: Susan Foley
Publisher: Xlibris
Publication Date: July 2007
ISBN: 978-1-4257-5161-6
Price: $31.99
Pages: 250
