Babson College Entrepreneurship Professors Joel Shulman and Thomas T. Stallkamp have authored a new business book, Getting Bigger by Growing Smaller. Stallkamp is the former Vice Chairman of Daimler Chrysler and President of Chrysler Corporation.
Getting Bigger by Growing Smaller was recently named a “Best Business Book of 2003” – along with such other business best sellers as Trading Up: The New American Luxury, Financial Reckoning Day: Surviving the Soft Depression of the 21st Century, and The Stock Traders Almanac 2004 – by SmartPros, a continuing education company serving business professionals.
Barnes & Noble on Route 9 in Framingham will host a book signing event by the authors on February 26 at 7:30 pm.
In their new book, Joel Shulman, a leading researcher on entrepreneurship, teams up with Thomas T. Stallkamp, one of the world’s most effective executives, to introduce a powerful new growth model for corporate America (based on four years of research at Babson College and Harvard University) that allows corporations to break through the barrier to growth by using an innovative new business model called the Strategic Entrepreneurial Unit (SEU).
Says Shulman, “Too often, successful companies get big and then stagnate despite mergers, acquisitions, and efforts to drive organic growth. Our SEU model nurtures real entrepreneurial insights that deliver new ideas to fuel a company’s top-line growth.”
Shulman and Stallkamp demonstrate how SEUs can build new employee/entrepreneur-led startups within the corporation. The SEU model creates high-potential growth ventures that leverage the brand, intellectual property, and infrastructure of the parent without burdening the new SEU with the company’s cost structure, corporate culture, or politics.
“Our model helps companies grow without additional strategic investment because it pulls from existing R&D. This ensures a better return on investment for shareholders and other members of the firm,” says Stallkamp.
Getting bigger by Growing Smaller is the first book to provide practical methods for identifying, creating, and implementing smaller units within large organizations to encourage continued, rapid growth beyond the predictable barriers of the corporate life cycle.
SmartPros Ltd., recent acquirer of Pro2Net Corporation’s assets, is a leader in online and offline continuing education for professionals since 1981. With experts in the fields of Corporate Accounting, Public Accounting, Law and Engineering, Smart Pros provides relevant, critical and timely information and content to its clients.
Author Bios
Joel M. Shulman is Robert Weissman Term Chair of Entrepreneurship at Babson College in Wellesley, Mass. He directs the Shulman CFA Review Program which provides training for investment professionals throughout the world. He consults extensively for both small entrepreneurial firms and large corporations, including Coldwell Banker, Ford, Freddie Mac, Merrill Lynch, Salomon Brothers, Sears, and UNISYS.
Advisor: Thomas T. Stallkamp is CEO of MSX International, a global provider of collaborative enterprise services. He previously served as vice chairman of Daimler Chrysler and President of Chrysler Corporation.
