Babson first-year MBA students Amma Sefa-Dedeh and Sarah Carroll were on teams that placed second and third in the recent eighth annual Kenan-Flager Marketing Case Challenge at the University of North Carolina hosted by the business school’s Marketing Club.

Seven Babson first-year MBA students competed with first year MBAs from Notre Dame, University of Rochester, University of California/Berkley, Vanderbilt University, University of Maryland, Georgetown University, Carnegie Mellon University, Cornell University, Massachusetts Institute of Technology, and the University of North Carolina. Participating Babson students, besides Sefa-Dedeh and Carroll, were Eric Burns, Patrizia Damiani, Joseph Hoyt, Antonio Kasabdji Raffensperger, and Emily South.

This year’s sponsor, Kraft Foods, Inc., presented the case asking teams to decide what action should be taken on the Kraft Cheese Nips brand cracker, which had seen declining market share. The teams, each with four students from a different school, had approximately six hours to read, analyze the case, and offer recommendations to the judges.