Babson Executive Education Dean Elaine Eisenman has been named to the American Airlines Women’s Customer Advisory Council.
American Airlines, building on its long history of successful marketing to key customer constituencies, has established two advisory councils: one focused on women travelers, the other on Lesbian/Gay/Bi-Sexual/ Transgender (LGBT) travelers.
American was the first airline to develop specialty sales and marketing teams for these two important customer groups and for African-Americans and Hispanics, and has been the industry leader in establishing dedicated advertising budgets for African-American and Hispanic audiences.
Advisory Council members provide ongoing and ad hoc market feedback on American’s position within their respective communities. Additional duties are to contribute input on market trends, community concerns and program concepts that promote growth within these customer groups, including the content on two specialized marketing pages on American’s Web site: aa.com/women and aa.com/rainbow. Links to these pages appear on the Diversity and Inclusion main page.
“The advisory councils are a natural extension of our long-time commitment to diverse communities, internally and externally,” said Roger Frizzell, American’s Vice President for Corporate Communications and Advertising. “Council members are community leaders who will help American grow and sustain relationships within the LGBT and women markets. The councils’ ongoing feedback on specialized customer initiatives and marketing programs will be invaluable in guiding our planning and future outreach.”
Elaine Eisenman is Dean of Babson Executive Education. In this role, she is a member of the President’s Cabinet, and is responsible for the growth of the executive education division, currently rated #6 for global executive education programs by the Financial Times. Dr. Eisenman also is responsible for the management of the top-rated Babson Executive Conference Center.
Dr. Eisenman’s career includes experience as a business leader and general manager, HR executive, private and public board member, and organizational consultant. She is a member of the Boards of Directors of DSW, Inc. and Active International. She is on the advisory boards of American Airlines and Nina McLemore. For nine years, she served on the board of UST Inc. She also has served on a number of private and not-for-profit boards and advisory boards. She is a founding member and member of the board of Women Corporate Directors and the Belizean Grove.
Dr. Eisenman has held senior executive positions at both public companies such as American Express, Enhance Financial Services Co., and The Children’s Place, and private companies such as PDI International, a global consulting firm, where she was general manager of the Northeast region, and Management & Capital Partners, a retained executive recruitment, management consulting, and venture capital firm, where she was chairman.
Dr. Eisenman is co-author of, I Didn’t See It Coming: The Only Book You’ll Ever Need to Avoid Being Blindsided in Business, published by John Wiley and Sons. Her article, “Power in the Post-Sarbanes Oxley Boardroom” was published in Directorship magazine. Her article, “Public Policy: Enabler or Inhibitor of Entrepreneurial Companies?”, is included in the Praeger series on Entrepreneurship. Her article, “Why CEOs Become Blindsided,” was published in Chiefexecutive.net.Recently, she was interviewed on ABC’s 20/20 on the topic of failure as a foundation for entrepreneurial success. She has been a featured speaker at a number of conferences, workshops, and radio and television shows on topics ranging from How Businesses and Boards Can Avoid Being Blindsided to Successful Risk-taking.
Dr. Eisenman earned a PhD in Industrial/Organizational Psychology from New York University, and an MS from Columbia University.
About American Airlines
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, the AmericanConnection® airlines, AA.com and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR).
About Babson Executive Education
Babson Executive Education is ranked among the world’s best executive education providers. Organizations across the globe and from key industries choose Babson for progressive and flexible solutions that leverage the global business and teaching expertise of faculty, industry experts, and partners. Babson Executive Education’s client-centric solutions include a strategic blend of education, consulting, coaching, and research to enable Clients to analyze challenges, develop solutions, and implement strategies to meet their goals. For more information, visit: www.babson.edu/bee.
