The latest edition of the top-ranked Babson Insight e-magazine, a service of Babson Executive Education, features the following stories:
- Interview: Herb Kelleher Talks about How Southwest Airlines Grew from Entrepreneurial Startup to Industry Leadership
- The Renault Logan Automobile - An Example of Cost-based Innovation
- Survey: What Leadership Characteristics Motivate People
Interview: Herb Kelleher Talks about How Southwest Airlines Grew from Entrepreneurial Startup to Industry Leadership
By Prof. Allan Cohen and Insight staff. In the last of his recent interview series Southwest Airlines Executive Chairman Herb Kelleher speaks with the Insight about the challenges faced by the airline in its early entrepreneurial years as they worked to create a new market segment in air travel, how they managed the strategy, people and growth as the company transitioned to become a large organization, and his thoughts about the future of his famous company. In closing, we present our own view of Southwest Airlines people, culture and strategy drawn from a field visit with one of their airport operations.
The Renault Logan Automobile - An Example of Cost-based Innovation
By Prof. Eric Mankin. Sometimes products succeed in unexpected ways. Renault's new Logan auto was aimed at the Eastern Europe market, but has proven to be in demand in other markets where it was not initially targeted. The design and success of this car runs counter to common auto company strategies, and even the way it is made is very different from other low cost producers.
What Leadership Characteristics Motivate People?
Are you getting the best from your people? Do the best people want to work for you and your organization? What will your people respond to from a leader? Our readers represent thousands of companies in more than 45 countries and with the help of their input this month's survey will uncover the leadership behaviors that actually work in the real world. Do people in Europe want different characteristics than those in Southeast Asia? Do you need to make some changes to succeed in today's global economy? Take our 2 minute survey and we'll be happy to mail you an early copy of the results. We invite you to take the survey.
Babson Insight
Babson Insight is a free service of Babson College (www.babson.edu) and Babson Executive Education. To read these stories or to sign up for the e-magazine, visit www.babsoninsight.com
