INDUSTRY OVERVIEW
Occupational Outlook Handbook - Bureau of Labor Statistics	http://www.bls.gov/search/ooh.asp?qu=marketing&ct=OOH
Vault.com	http://www.vault.com/cb/careerlib/careerlib_main.jsp?parrefer=411

SAMPLE RELEVANT BABSON CONCENTRATIONS
American Studies	Literary & Visual Arts
Gender Studies	Marketing
International Business Environment	Strategic Management

SAMPLE MARKETING COMPANIES RECRUITING ON-CAMPUS
ACNielsen BASES	Clay Marketing
Nike Communications	News America Marketing
MBI, Inc.
SAMPLE COMPANIES RECRUITING FOR MARKETING POSITIONS	Industry of Company
Appalachian Mountain Club	Non-Profit
Bear, Stearns & Co.	Finance/Banking
EMC Corporation	Technology
Inverness Medical Innovations, Inc.	Biotechnology
Magic Hat Brewing Company	Consumer Products
TJX Companies	Retai/Merchandising

SALARY DATA
Salary.com	www.salary.com

ONLINE RESOURCES
American Marketing Association An essential resource for relevant marketing information. Industry-specific career and salary information. Topics of interest include resources for: advertising, B2B marketing, consumer marketing, promotions, and others.	http://www.marketingpower.com/
Boston Chapter of American Marketing Association Note local events and internship and job opportunities.	http://www.amaboston.org/
MediaBistro Information on industry events, employment and professional development.	http://www.mediabistro.com/
New York New Media Association Connects technology and business professionals in the New York area. Industry news, programs and events, and career information all included in the site.	http://www.nynma.org/
O'Dwyer Public relations, media and communications information and industry links	http://www.odwyerpr.com/
Public Relations Student Society for America Great source of industry news, events, and career resources.	http://www.prssa.org/
Council of Public Relations Firms Provides industry information and career resources and links for students.	http://www.prfirms.org/
Publicity Club of New England The PubClub is the region's oldest professional organization for public relations, communications, special events and marketing professionals. In addition to sponsoring industry programs the Pub Club also distributes monthly newsletters, maintains a job bank and membership roster, and produces an annual Awards Competition	http://www.pubclub.org/
Careers in Marketing Overview of marketing opportunities.	http://www.careers-in-marketing.com/
New England Direct Marketing Association A professional association for all those interested in direct marketing, which includes: direct mail, personalized interactive media, telemarketing, direct response advertising. Benefits include events, scholarships and mentoring.	http://www.nedma.com/
Magazine Publishers of America Career resources for aspects of the consumer magazine industry. Includes internship information.	http://www.magazine.org
Promo Magazine Great source of industry, company and brand news.	http://www.promomagazine.com/

ADDITIONAL RESOURCES AVAILABLE AT CCD

Careers in Communication and Entertainment

Wetfeet Guide to Careers in Marketing

Vault Career Guide to Marketing & Brand Management

SAMPLE JOB TITLES	SAMPLE JOB DESCRIPTION
Account Executive	Maintains relationships and favorable contacts with current and potential advertising accounts. Targets potential advertising and develops relationships in order to acquire new accounts. May require a bachelor's degree and at least 3 years of experience in the field or in a related area with a high volume of sales. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to a supervisor or manager. (www.salary.com)
Advertising Coordinator	Organizes advertising for print media. Coordinates scheduling and promotions to ensure client satisfaction and project completion. Maintains client relationships. May require a bachelor's degree in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to a supervisor or manager.  (www.salary.com)
Channel Sales Representative	Responsible for selling company products and services through resellers/channels in assigned territory. Represents the company in all activities associated with reseller/channel support. Requires a minimum of an associate's degree or its equivalent with 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Typically reports to a supervisor or manager. (www.salary.com)
Contracts Administrator Supervisor	Supervises and participates in the preparation of proposals, negotiation of contracts, and administration of commercial and government contracts in accordance with company policies and legal requirements. Requires a bachelor's degree. A level I supervisor is considered a working supervisor with little authority for personnel actions. Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals. Typically reports to a manager or a head of a unit/department. (www.salary.com)
Market Research Analyst	Collects and analyzes data to evaluate existing and potential product/service markets. Identifies and monitors competitors and researches market conditions or changes in the industry that may affect sales. Requires a bachelor's degree, and 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Primary job functions do not typically require exercising independent judgment. Typically reports to a supervisor or manager.  (www.salary.com)
Marketing Assistant	Coordinates and assists with the marketing activities of a product or business line which may include advertising, direct mailing, printing, customer events, and trade shows. May require a bachelor's degree with 0-2 years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on limited experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision. Typically reports to a supervisor or manager. (www.salary.com)
Media Coordinator	Responsible for placing, confirming and monitoring media orders. May assist in research for the development of the media plan. This is primarily an administrative role. May require a bachelor's/associate's degree in area of specialty and 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Typically reports to a supervisor. (www.salary.com)
Media Planner	Responsible for research and development of media plans, identifying target audience, and ideal media outlets. Recommends media mix and frequency as appropriate to budget and objectives. May require a bachelor's degree and 2-4 years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision. A certain degree of creativity and latitude is required. Typically reports to a supervisor. (www.salary.com)
Product/Brand Manager	Manages, develops, and implements product marketing activities to maximize sales of an assigned product line. May require a bachelor's degree and at least 4 years of experience in the field. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to a senior manager. (www.salary.com)
Product Marketing Analyst	Prepares marketing strategies and programs for a product or product line. Evaluates product performance to help develop and update company goals and objectives. Advises sales team on any relevant product concerns. Recommends changes to current product development procedures based on market research and new trends. May require a bachelor's degree in area of specialty and 0-3 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Typically reports to a supervisor. (www.salary.com)
Sales Analyst	Prepares sales forecasts and collects and analyzes data to evaluate current sales goals. Researches and evaluates current economic conditions that may affect the organization's ability to sell its products or services in the marketplace. Assists in the development of sales quotas and forecasts for the sales team. Recommends changes to current sales techniques, procedures or promotional efforts based on market research and new trends. Requires a bachelor's degree and 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Primary job functions do not typically require exercising independent judgment. Typically reports to a supervisor or manager. (www.salary.com)
Systems Consultant/Engineer	Responsible for the support of the sales representatives by providing technical knowledge to clients and potential clients. Provides support in both pre- and post-sale by attending presentations, product demonstrations, and installations/implementations. May require a bachelor's degree in area of specialty and 0-3 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Typically reports to a supervisor or manager. (www.salary.com)
Reporter	Researches a variety of news stories through interviews, observation and library and/or online resources. Determines tone and intended audience of story. Investigates and writes a variety of simple news stories. May require a bachelor's degree with 0-1 year of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Typically reports to a supervisor. (www.salary.com)
Communications Editor	Writes, prepares, and/or reviews articles to be used in company publications. Coordinates the preparation of company publications, including articles, confirming artwork, verifying facts, giving final approval, etc. Implements and maintains editorial policies and standards. Typically requires at least a bachelor's degree in area of specialty and 0-3 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Typically reports to a supervisor. (www.salary.com)