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Undergraduate Center for
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Hollister 220
Babson Park, MA 02457
781-239-4215 (phone)
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undergradccd@babson.edu
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Advertising
| SAMPLE RELEVANT BABSON CONCENTRATIONS | | | Marketing | | | ONLINE RESOURCES | | Ad Club of Boston
For students interested in careers in advertising or marketing communications, this web site provides links to members who invite applications from students interested in internships or jobs. | http://www.adclub.org | Advertising Age
Source for industry news | http://www.adage.com | Adweek
Comprehensive information and news | http://www.adweek.com | American Association of Advertising Agencies
Professional organization with educational events and opportunities | http://www.aaaa.org | American Advertising Federation
Check 'College Connection' for news on internships and events | http://www.aaf.org | Boston Idea Group (The Ad Club)
Local events and career information | http://www.adclub.org | The Ultimate Marketing Communications Directory (University of Texas)
A comprehensive resource for industry and company information | http://advertising.utexas.edu/world/ | Redbooks
Online source for advertisers and agencies as well as industry information | http://www.redbooks.com | | ADDITIONAL RESOURCES AVAILABLE AT CCD | | Internships with America's Advertising Agencies 2004 | | How to Get into Advertising | | SAMPLE JOB TITLES | SAMPLE JOB DESCRIPTION | | Account Executive | Maintains relationships and favorable contacts with current and potential advertising accounts. Targets potential advertising and develops relationships in order to acquire new accounts. May require a bachelor's degree and at least 3 years of experience in the field or in a related area with a high volume of sales. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to a supervisor or manager.(www.salary.com) | | Advertising Clerk | Processes and files advertising forms, and related information. Requires a high school diploma or its equivalent and 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision; typically reports to a manager. (www.salary.com) | | Advertising Coordinator | Organizes advertising for print media. Coordinates scheduling and promotions to ensure client satisfaction and project completion. Maintains client relationships. May require a bachelor's degree in the field or in a related area. Familiar with a variety of the field's concepts, practices, and procedures. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to a supervisor or manager. (www.salary.com) | | Advertising Manager | Develops, implements, and manages the company's advertising strategy, both from a business, sales and technical perspective. Initiates and manages discussions and sales with sponsors and agencies. Negotiates agreements with outside sales representatives. Manages the development of sales materials, including media kits. Requires a bachelor's degree. Generally manages a group of advertising sales representatives. Relies on experience and judgment to plan and accomplish goals. Typically reports to the top advertising executive. (www.salary.com) | | Artist | Develops, sketches, and/or prints creative ideas for a variety of mediums. Provides support for company advertising and/or promotional efforts. No formal training required, although may require 2-4 years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on limited experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision; typically reports to a supervisor or manager. A great deal of creativity and latitude is expected. (www.salary.com) | | Copy Writer I | Writes, proofreads, and edits copy brochures/print and other forms of documents. May assist in estimating production costs, overseeing work done by external suppliers, and preparation of the marketing program. May require a bachelor's degree in a related area and 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Primary job functions do not typically require exercising independent judgment. Typically reports to a supervisor or manager. (www.salary.com) | | Desktop Publishing Operator | Completes assignments involving word processing, including page layouts, charts and computer graphics utilizing desktop publishing equipment and integrated software packages. May require an associate's degree in a related area and 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Primary job functions do not typically require exercising independent judgment. Typically reports to a supervisor or manager. (www.salary.com | | Exhibit Display Coordinator I | Responsible for design, layout, cost estimates, and construction of exhibits and displays. Evaluates displays to determine effectiveness and identifies potential areas for improvement to ensure display objectives are met. May require an associate's degree and 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Primary job functions do not typically require exercising independent judgment. Typically reports to a supervisor or manager. (www.salary.com) | | Media Buyer | Responsible for negotiating, scheduling, and buying appropriate media. Must identify target audience and ensure media reaches target audience. Works closely with media planner to implement media plan. May require a bachelor's degree and 2-4 years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision. A certain degree of creativity and latitude is required. Typically reports to a supervisor. (www.salary.com) | | Media Coordinator | Responsible for placing, confirming and monitoring media orders. May assist in research for the development of the media plan. This is primarily an administrative role. May require a bachelor's/associate's degree in area of specialty and 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Works under immediate supervision. Typically reports to a supervisor. (www.salary.com) | | Media Planner | Responsible for research and development of media plans, identifying target audience, and ideal media outlets. Recommends media mix and frequency as appropriate to budget and objectives. May require a bachelor's degree and 2-4 years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision. A certain degree of creativity and latitude is required. Typically reports to a supervisor. (www.salary.com) | | Photographer | Creates and prepares photographic images to display in a variety of published mediums. Selects and assembles equipment according to subject material, anticipated conditions, and knowledge of function of various types of cameras, lenses, films, and accessories. Views subject and setting and plans composition, camera position, and camera angle to produce desired effect. May mix chemicals, and process film and photographic paper. Also may spot and retouch prints and negatives. May require an associate's degree with 2-4 years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision; typically reports to a supervisor or manager. A wide degree of creativity and latitude is expected. (www.salary.com) | | Proofreader | Proofreads, reviews and edits materials for accurate use of grammar and content. Corrects any grammatical, typographical, or compositional errors in original copy. May require an associate's degree and 2-4 years of experience in the field or in a related area. Has knowledge of standard concepts, practices, and procedures within a particular field. Relies on limited experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision; typically reports to a supervisor or manager. (www.salary.com) | | Public Relations Specialist I | Prepares and disseminates information regarding an organization through newspapers, periodicals, television and radio and other forms of media. May require a bachelor's degree in a related area and 0-2 years of experience in the field or in a related area. Has knowledge of commonly-used concepts, practices, and procedures within a particular field. Relies on instructions and pre-established guidelines to perform the functions of the job. Primary job functions do not typically require exercising independent judgment. Works under immediate supervision; typically reports to a supervisor or manager. (www.salary.com) | |
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