Wireless Advertising at Conexus:
This case examines the temptation to send a text message to numerous cellular telephones advertising the availability of a low cost international long distance cell phone service. Conexus, the small firm under temptation, has only a small marketing budget, but must balance the nearly free cost of sending out a text message with the perception that it will be perceived as spam. The A case presents the basic situation along with both legal and ethical considerations. The B case explains what the company actually did when confronted with this situation.
