Babson College - Volume 77 Issue 1


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Forthcoming Papers

Volume 77 Issue 1

1. Retail Product-Line Pricing Strategy When Costs and Products Change
Steven M. Shugan and Ramarao Desiraju

2. Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment
Charla Mathwick, Naresh Malhotra, and Edward Rigdon

3. Can Culture Affect Prices? A Cross-Cultural Study of Shopping and Retail Prices
David Ackerman and Gerard Tellis

4. Do Models of Vertical Strategic Interaction for National and Store Brands Meet the Market Test?
Ronald W. Cotterill and William P. Putsis, Jr.

5. Perceptions and Realities of Male Shopping Behavior
Cele Otnes and Mary Ann McGrath

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