Babson College - Volume 77 Issue 2


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Forthcoming Papers

Volume 77 Issue 2

1. Effective Category Management Depends on the Role of the Category
Sanjay K. Dhar, Stephen J. Hoch, and Nanda Kumar

2. The Stability of Retail Shopping Choices over Time and Across Countries
Valerie Severin, Jordan J. Louviere and Adam Finn

3. Consumer Perceived Value: The Development of a Multiple Item Scale
Jillian C. Sweeney and Geoffrey N. Soutar

4. The Transfer of Retail Formats into Developing Economies: The Example of China
Arieh Goldman

5. Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers
Stephen J. Arnold, Robert V. Kozinets, and Jay M. Handelman

6. Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior
Anna S. Mattila and Jochen Wirtz

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