Babson College - Volume 77 Issue 4


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Forthcoming Papers

Volume 77 Issue 4

1. Consumer Price Sensitivity and Price Threshold
Sangman Han, Sunil Gupta, and Donald R. Lehmann

2. Managing Retail Channel Overstock: Markdown Money and Return Policies
Andy A. Tsay

3. Experimental Choice Analysis of Shopping Strategies
Peter T.L. Popkowski Leszczyc and Harry Timmermans

4. Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior
Terry L. Childers, Christopher L. Carr, Joann Peck, Stephen Carson

5. The Pricing of Franchise Rights
Patrick J. Kaufmann and Rajiv Dant

6. The manufacturer-retailer-consumer triad: Differing perceptions regarding price promotions
Page Moreau, Aradhna Krishna and Bari Harlam

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