Home | Site Map | Contact Us

  

Home

Mission

Editorial Team

Co-Editors

Dhruv Grewal

Michael Levy

Editors-Elect

Jim Brown

Rajiv Dant

Associate Editors

William Bearden

James Hess

Praveen Kopalle

Robert Kozinets

V. Kumar

Editor Emeritus

Louis Bucklin

Editorial Board

Davidson Awards

Best Reviewer Award

Past Issues

For Authors

Manuscript Evaluation

  Criteria

Review Process

Publication Format

Manuscript Status

Subscription Information

Forthcoming Papers



 
Volume 78 Issue 1

1. Retailing in the 21st century: reflections and prognosis
Robert A. Peterson and Sridhar Balasubramanian
2. Themed Flagship Brand Stores in the New Millennium: Theory, Practice, Prospects
Robert V. Kozinets, John F. Sherry, Jr., Benet DeBerry-Spencel,
Adam Duhachek, Krittinee Nuttavuthisit and Diana Storm

3. Cross-Category Effects of Induced Arousal and Pleasure on the Internet Shopping Experience
Satya Menon and Barbara E. Kahn
4. Customer Loyalty in E-commerce: An Exploration of its Antecedents and Consequences
Customer Loyalty in E-commerce: An Exploration of its Antecedents and Consequences
5. The Effect of Dynamic Retail Experiences on Experiential Perceptions of Value:
Charla Mathwick, Naresh K. Malhotra, and Edward Rigdon
6. Convergence and Divergence in Consumer Behavior: Implications for International Retailing
Marieke de Mooij and Geert Hofstede
7. Retailing as a Career: A Comparative Study of Marketers
Gary Rhoads, Bill Swinyard, Michael Geurts, and William Price
8. Future Fantasies: A Social Change Perspective of Retailing in the 21st Century
Stacy L. Wood

Copyright © Babson College 1995. All rights reserved.