Babson College - Volume 78 Issue 2


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Forthcoming Papers

Volume 78 Issue 2

1. Antecedents of Private Label Attitude and Consumers' Promotion Attitude:
Judith A. Garretson, Dan Fisher, and Scot Burton

2. A Meta Analysis of the Impact of Price Presentation on Perceived Savings
Aradhna Krishna, Richard Briesch, Donald R. Lehmann, and Hong Yuan

3. The Relationship Between Purchase Regularity and Propensity to Accelerate
Demetrios Vakratsas and Frank Bass

4. The Employee-Organization Relationship, Organizational Citizenship Behaviors, and Superior Service Quality
Simon J. Bell and Bulent Menguc

5. Risk Sensitivity in Distribution Channel Partnerships: Implications for Manufacturer Return Policies
Andy A. Tsay

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