Babson College - Volume 78 Issue 3


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Forthcoming Papers

Volume 78 Issue 3

1. The Impact of Ethical Cues on Customer Satisfaction with Service
James L. Thomas, Scott J. Vitell, Faye W. Gilbert and Gregory M. Rose

2. Effects of Shopping Information on Consumers' Responses to Comparative Price Claims
Edward A. Blair, Judy Harris and Kent B. Monroe

3. Franchiser Influence Strategy Use and Franchisee Experience and Dependence
Surinder Tikoo

4. Valuation and Management of Money-Back Guarantee Options
Amir Heiman, Bruce McWilliams, Jinhua Zhao, and David Zilberman

5. The Effect of Concentration and Market Power on Food Prices: Evidence from Finland
Ville Aalto-Setala

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