Babson College - Volume 78 Issue 4


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Forthcoming Papers

Volume 78 Issue 4

1. The Inter-Store Mobility of Supermarket Shoppers
Hongjai Rhee and David R. Bell

2. Modeling Customer Perceptions of Complaint Handling Over Time: The Effects of Perceived Justice on Satisfaction and Intent
James G. Maxham III and Richard G. Netemeyer

3. Does manufacturer advertising suppress or stimulate retail price promotions? analytical model and empirical analysis
Raj Sethuraman and Gerard Tellis

4. Customer-sales employee encounters: a dyadic perspective
Willemijn van Dolen, Jos Lemmink, Ko de Ruyter and Ad de Jong

5. Barriers to the Advancement of Modern Food Retail Formats: Theory and Measurement
Arieh Goldman, S. Ramaswami, and Robert E. Krider

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