Babson College - Volume 79 Issue 3


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Forthcoming Papers

Volume 79 Issue 3

1. Spatial Diffusion of a New Loyalty Program Through a Retail Market
Arthur W. Allaway, David Berkowitz and Giles D'Souza

2. Consumer Perceptions of Refund Depth and Competitive Scope in Price-Matching Guarantees: Effects on Store Patronage
Monika Kukar-Kinney and Rockney G. Walters

3. Developing Parsimonious Retailer Equity Indexes Using Partial Least Squares Analysis: A Method and Applications
Dennis B. Arnett, Debra A. Laverie and Amanda Meiers

4. Has the Productivity of Retail Food Stores Really Declined?
Brian T. Ratchford

5. e-TailQ: Dimensionalizing, Measuring and Predicting eTail Quality
Mary Wolfinbarger and Mary C. Gilly

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